Beauty's Hot Streak Faces a Reality Check
- by Sarah Mahoney @mahoney_sarah, February 17, 2025
After years of steady growth, the beauty industry’s glow may be starting to fade. While prestige products still see gains, industry giants like Estée Lauder and E.L.F. are flashing warning signs -- profit drops, layoffs, and softer sales forecasts -- raising big questions about why consumers’ love affair with beauty …
