Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
A Nielsen Norman Group study shows the weight of the image on the page drives people from one visual to another as they scan the patterns.
The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all without leaving
the ad unit.
The frictionless AR experience allowed the target to "sit" inside the RDX, customize the interior trim color and explore the numerous high-end innovations via interactive hotspots.
The campaign drove awareness with late-night workers in real-time via a geofence around each extended bus route and allowed late-night workers to plan their trip home.