Search marketing will lose share to generative AI chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. The projected decline of 25% by
2026 is a result of generative AI, according to the data.
An ad campaign launched Monday from Semrush redefines success and shows marketers how to forge a new path to freedom.
Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.
Here's one more reason to say goodbye to tracking browser cookies.
Google is testing a banner in search results that would enable users to click on an image to make a purchase. Non-paid advertising will bring awareness to products and services, but paid media will
Google will generate $170.87 billion worldwide in net digital ad revenue in 2023 worldwide, Insider Intelligence estimates - up 6.5% vs. last year, giving it a 28.4% share of the worldwide digital ad
market and an estimated,organic search share of 90%.
Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey
Measure, calibrate, and optimize are part of a new strategy outlined by Integral Ad Science in a white paper released Tuesday.
CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI chatbots after laying off part of its
Moz believes its developers have created a first-of-its-kind metric that can measure brand strength and salience. The company on Monday released the measurement platform at its annual conference.
A Google research paper on TW-BERT describes how a new framework improves search rankings without requiring major changes because it integrates with existing query expansion models and improves
Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most.
The expanded partnership, announced with the release of the new large language model Llama 2, signals increased collaboration across the industry and an open approach to sharing technology.
Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge.
Where do online shoppers start product searches and where do people get information on news? This has been a topic of discussion for years after reports surfaced that twenty-somethings were using
TikTok to search for restaurants and other information on the site.
A group of UC Berkeley students and faculty members conducted an experiment that allowed people to compare two generative AI models simultaneously, giving models the ability to compete for the best
Brands can expect more targeted ads closer to the point of sale as generative AI continues to roll out at Google and Microsoft, according to recently released insights.
Trust may become more than a buzzword for most paid-search ads and organic search campaigns, especially when it comes to financial institutions.
"Traditional search," including paid and SEO, will grow to $256.5 billion -- or nearly three-quarters of that total -- while retail media will account for more than a quarter of the total (26.5%),
according to a forecast from WARC.
Microsoft has partnered with Roku since 2022. Microsoft's analysis of how CTV increases performance for campaigns shows TV streaming drives an increase in search behavior. Roku TV streaming ads lead
to a 9% increase in brand searches per user and an 11% increase in clicks per user.
Market and audience research firm GWI found that in advertising, 22% are interested in AI, but 18% are concerned about the technology.
The study from Europe's DMEXCO finds just one in ten marketing executives have any concrete plans for applying AI.
As data reveals what people think about ChatGPT, the transformation of search has begun. With changes expected for Google Search and Microsoft Bing, marketers need to know what to expect.
NP Digital's research paper outlines findings from anonymous data collected by the company's platforms from Ubersuggest, and Answer The Public. It shows how trends like changes in Google's algorithms
and product updates in 2022 with change the industry in 2023. It also looks at changes that Microsoft made to cement it's resurgence in advertising.
Treegoat Media says its technology unlocks the value of content trapped in long-form media, detects subjectivity and provides an objective evaluation free of preconceptions and bias. Tony Hill,
founder of several startups, tweeted that "one of the largest finance sites on the web has now started using AI to write some of its content. A big moment in web publishing and #SEO." The screenshot
in the tweet shows a blurb that reads "this article was generated using automated technology and thoroughly edited and fact-checked by an editor on our editorial staff."
A year ago, Visible Wireless built its own social sandbox apart from the usual platforms. It was a forum for prospects to discuss what they liked. As a class of "SuperUsers" emerged, Visible started
seeing a strategy for a self-run community that could have solid KPIs, drive SEO, customer support, and even beta testers. Visible Wireless Community Lead, David Sandoval, shares the learnings and
benefits from DIY social.
More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.
Brands with in-house teams are 82% more likely to use AR than external agencies, according to research from Emodo Institute. The report analyzes ad-creative preferences and trends with a focus on the
adoption of creative formats such as AR, DCO, and Native Advertising, and provides insights on the appeal and effectiveness of these formats and the correlations between creative strategies and
Google continues to reduce the rankings of some information-broker websites that make a business out of displaying personal data.
Smarter search optimization and tactics can sell items in stock, according to Lucidworks' data. Mismatched recommendations aren't the only reason shoppers leave the site without making a purchase.
Some 15% of shoppers said they usually end up on a "no results" page when an item they look for is out of stock, rather than the site making a recommendation.