Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "seo"
- A comprehensive SEO strategy accounts for considerations from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precisely where to focus your efforts is essential.
- This year's holiday shopping season will look different as marketers rely on performance marketing and supply and demand plays a key role in campaign strategies.
- Data from Milestone research shows local is the second-largest channel behind organic search. The two organic channels combined dominate the traffic at 69%, in page views, and channel revenue contribution.
- SEO is not one size fits all. What works for one keyword group may not work for another. Here's why.
- For the fourth straight week, intent data shows "search engines" are the most-searched topic among brand marketers, according to Bombora Company Surge.
- To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives retailers Google-quality search on their own digital properties.
- Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic.
- While most hospitality organizations were trying to connect with consumers at the front desk, the folks at Red Roof Inn set their sights on more strategic voice opportunities. Kevin Scholl, Red Roof's Director of Digital Marketing, discusses leveraging voice technology, SEO optimization and why they're proud to be the only hospitality brand to engage with consumers in their homes and cars via Alexa.
- Ad agencies say there are many openings for the ideal candidate. Publicis performance marketing agency Performics continues to hire based on the need to support new business and organic growth of existing clients.
- BrightEdge, Microsoft and others have seen a renewed focus across healthcare customers using a combination of business insights and search intelligence to better understand the market and their customers.
- The mobile-first mantra has taken over where mobile-friendly left off. What does this mean for marketers?
- Tom Capper is known as a thought leader with a penchant for challenging industry norms and developing unique SEO strategies and tactics.
- Companies that make decisions based on data are 58% more likely to beat their revenue goals, research suggests. Yet most companies now struggle to align their strategies with new customer demands due to the COVID-19 crisis. A number of these fundamental shifts will have the potential to impact business on just about every level for years to come.
- Is it possible to become one of the go-to websites for your industry within a mere 7 months? It is if you're Adobe XD, and you strategically develop an extensive SEO and content strategy prior to its launch. As a relative unknown in the UX/UI design space, Adobe XD needed to do some investigating before launching Adobe XD Ideas. They conducted in-depth keyword, competitive and content gap research that enabled them to prioritize the topics that UX/UI design professionals were searching for online.
- A study of YouTube video rankings in Google reveals how often YouTube videos are top-ranked in Google search results, and major differences in Google's and YouTube's ranking algorithms.
- Google will use signals to measure how users perceive the experience of interacting with a web page, and plans to test a visual indicator highlighting pages in search results that might produce a great experience.
- A survey by content marketing company NorthStar on the state of the SEO industry and the cost of bias and diversity, published by Moz, provides a snapshot of SEO professionals' thoughts and feelings.
- Google is introducing the gender intent of the searcher for certain keywords without consumers adding a gender-based term in their query. Searchmetrics has suggestions for how to approach the challenge.
- While COVID-19 shelter-in-place orders have impacted all industries in the past few months, the search term "Coronavirus exit phase" continues to rise, up 232% by May 15, according to recent CodeFuel data.
- It's the ultimate pyrrhic victory. It's leading in Google searches, but advertisers are blocking COVID-19 stories.
- For small businesses looking to cut costs due to COVID-19, SEO is an affordable strategy to improve online visibility and traffic, yet few use it, according to a recent study of more than 500 businesses.
- In an unexpected move, GroupM sees demand for SEO rapidly increasing in the coming months as brands begin working more closely with agency teams. The agency is tracking cost per clicks and conversion rates for key advertising trends, ranging from SEO to paid search for consumer product goods, ecommerce, and retail.
- A CMO Council report released this week shows that only 12% of marketers believe they have relevant and persuasive content marketing strategies to target the correct audiences.
- Content marketing is far from a fad, according to a new analysis published by eMarketer. Citing a World Media Group study conducted late last year, the analysis shows 79% of marketing professionals expect "content-led" campaigns to grow over the next two years, while only 2% expect them to decline.
- Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights.
- Google Webmaster Trends Analyst John Mueller answered top-of-mind questions on everything from crawl-rate settings in Google Search Console to the differences between data in Google Analytics and Search Console.
- The Nielsen Norman study looks at how a more visually rich and complex search results page impacts user interaction with the page.
- A Nielsen Norman Group study shows the weight of the image on the page drives people from one visual to another as they scan the patterns.
- A recent benchmark report finds that 72% and 50% of B2B CMOs intend to increase spend on SEO and paid search, respectively, through year-end 2019.
- The findings suggest Google puts consumers at risk of buying fake electronics and pharmaceutical products by glossing over web sites known to regularly feature counterfeit goods. A brand protection company is calling on Google, Bing, Baidu, and Yandex to remove links to web sites known to routinely infringe trademarks and sell counterfeit goods.
