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Search results for "seo"
- The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and marketers.May 14, 2024 Tags: ad campaign, ai, artificial intelligence, computers, connected tv, generative ai, google, media buying, paid search, real-time, recommendations, research, seo, technology, television, web sites
- Some say generative AI will never replace traditional search engines, but the change could come sooner than expected - especially if consumers show a willingness to take the leap.April 2, 2024 Tags: ad campaign, ai, bing, chatbots, consumer experience, creative, generative ai, google, marketing, media buying, microsoft, paid media, paid search, research, retail, seo, technology, travel
- Search marketing will lose share to generative AI chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. The projected decline of 25% by 2026 is a result of generative AI, according to the data.February 19, 2024 Tags: ad campaign, ai, artificial intelligence, content, lead generation, marketing, media buying, paid search, ppc, research, search, seo
- An ad campaign launched Monday from Semrush redefines success and shows marketers how to forge a new path to freedom.January 22, 2024 Tags: ad campaign, advertising, analytics, covid-19, keywords, paid search, research, search, seo, start-ups
- Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.January 17, 2024 Tags: affiliate marketing, analytics, artificial intelligence, content, content issues, generative ai, google, media buying, microsoft, online publishing, online reviews, publishing, research, reviews, search, seo, spam
- Here's one more reason to say goodbye to tracking browser cookies.January 2, 2024 Tags: ad tracking, advertising, cookie tracking, cyber security, digital content, google, internet security, malware, media, media buying, online publishing, publishing, research, search, seo, tracking
- Google is testing a banner in search results that would enable users to click on an image to make a purchase. Non-paid advertising will bring awareness to products and services, but paid media will influence purchases.October 20, 2023 Tags: advertising, ctv, digital, digital marketing, google, holiday, marketing, research, retail, search, seo, television, tv
- Google will generate $170.87 billion worldwide in net digital ad revenue in 2023 worldwide, Insider Intelligence estimates - up 6.5% vs. last year, giving it a 28.4% share of the worldwide digital ad market and an estimated,organic search share of 90%.October 19, 2023 Tags: advertising, google, government, legal, link building, paid search, policy, politics, research, revenue, search, seo, tiktok, twitter, x
- Ad and marketing agencies are split on how to price paid ad and organic services. Many marketers still prioritize optimizing keyword research despite all the technology available to do tasks, a survey found.
- Measure, calibrate, and optimize are part of a new strategy outlined by Integral Ad Science in a white paper released Tuesday.August 22, 2023 Tags: ad optimization, advertising, brand safety, brands, campaigns, content, iab, keywords, media, media measurement, research, search, seo, strategy
- CNET deleted thousands of articles to improve its site performance in Google Search results, adding to the controversy over articles recently written by AI chatbots after laying off part of its staff.August 11, 2023 Tags: ad optimization, advertising, artificial intelligence, content, google, machine learning, microsoft, online publishing, publishing, research, search, seo
- Moz believes its developers have created a first-of-its-kind metric that can measure brand strength and salience. The company on Monday released the measurement platform at its annual conference.August 7, 2023 Tags: ad performance measurement, advertising, api-driven, brands, digital, email, measurement, media buying, media measurement, metrics, research, roi, search, seo
- A Google research paper on TW-BERT describes how a new framework improves search rankings without requiring major changes because it integrates with existing query expansion models and improves performance.August 7, 2023 Tags: algorithms, artificial intelligence, digital, google, keywords, language, machine learning, open source, performance marketing, research, search, seo, technology
- Through its platform SearchIQ, BrightEdge is tracking things that impact ranking and identifying the Schema categories that matter most.August 1, 2023 Tags: artificial intelligence, automation, campaigns, data, data management, digital, ecommerce, holiday, intent, performance marketing, recommendations, research, search, seo
- The expanded partnership, announced with the release of the new large language model Llama 2, signals increased collaboration across the industry and an open approach to sharing technology.July 19, 2023 Tags: advertising, artificial intelligence, chat, digital, language, meta, microsoft, research, search, seo
- Marketers of consumable products will have a few challenges this month as searches on Google for information on alternatives to Aspartame surge.July 5, 2023 Tags: affiliate marketing, beverages, bing, brands, consumer, food, google, health, health and wellness, marketing, research, search, search marketing, seo
- Where do online shoppers start product searches and where do people get information on news? This has been a topic of discussion for years after reports surfaced that twenty-somethings were using TikTok to search for restaurants and other information on the site.
- A group of UC Berkeley students and faculty members conducted an experiment that allowed people to compare two generative AI models simultaneously, giving models the ability to compete for the best response.
- Brands can expect more targeted ads closer to the point of sale as generative AI continues to roll out at Google and Microsoft, according to recently released insights.June 20, 2023 Tags: ad spending, ad targeting, advertising, artificial intelligence, content, data, digital, generative ai, google, keywords, marketing, microsoft, online publishing, publishing, research, search, seo
- Trust may become more than a buzzword for most paid-search ads and organic search campaigns, especially when it comes to financial institutions.May 25, 2023 Tags: banks, demographics, finance, financial, financial services, paid search, research, search, seo, trust-based marketing
- "Traditional search," including paid and SEO, will grow to $256.5 billion -- or nearly three-quarters of that total -- while retail media will account for more than a quarter of the total (26.5%), according to a forecast from WARC.
- Microsoft has partnered with Roku since 2022. Microsoft's analysis of how CTV increases performance for campaigns shows TV streaming drives an increase in search behavior. Roku TV streaming ads lead to a 9% increase in brand searches per user and an 11% increase in clicks per user.April 13, 2023 Tags: advertising, connected devices, connected tv, ctr, ctv, engagement, media buying, microsoft, native advertising, paid search, performance marketing, research, roku, search, seo
- Market and audience research firm GWI found that in advertising, 22% are interested in AI, but 18% are concerned about the technology.March 6, 2023 Tags: advertiser-agency relationship, artificial intelligence, chat, chatbots, computers, creative, electronics, gen z, google, research, search, seo
- The study from Europe's DMEXCO finds just one in ten marketing executives have any concrete plans for applying AI.
- As data reveals what people think about ChatGPT, the transformation of search has begun. With changes expected for Google Search and Microsoft Bing, marketers need to know what to expect.February 27, 2023 Tags: artificial intelligence, chat, chatbots, recommendations, research, search, seo
- NP Digital's research paper outlines findings from anonymous data collected by the company's platforms from Ubersuggest, and Answer The Public. It shows how trends like changes in Google's algorithms and product updates in 2022 with change the industry in 2023. It also looks at changes that Microsoft made to cement it's resurgence in advertising.January 25, 2023 Tags: algorithms, artificial intelligence, audience measurement, audience targeting, data, data management, digital, keywords, media measurement, paid search, research, reviews, seo, trends
- Treegoat Media says its technology unlocks the value of content trapped in long-form media, detects subjectivity and provides an objective evaluation free of preconceptions and bias. Tony Hill, founder of several startups, tweeted that "one of the largest finance sites on the web has now started using AI to write some of its content. A big moment in web publishing and #SEO." The screenshot in the tweet shows a blurb that reads "this article was generated using automated technology and thoroughly edited and fact-checked by an editor on our editorial staff."January 12, 2023 Tags: artificial intelligence, chat, content, content creators, finance, google, podcasts, research, search, seo, technology
- A year ago, Visible Wireless built its own social sandbox apart from the usual platforms. It was a forum for prospects to discuss what they liked. As a class of "SuperUsers" emerged, Visible started seeing a strategy for a self-run community that could have solid KPIs, drive SEO, customer support, and even beta testers. Visible Wireless Community Lead, David Sandoval, shares the learnings and benefits from DIY social.
- More marketers plan to increase rather than decrease ad and marketing budgets in 2023, according to a study spanning B2C and B2B from NP Digital.December 13, 2022 Tags: ad spending, advertising, artificial intelligence, b2b, b2c, bing, budgets, connected tv, cpc, ctv, digital, email, google, influencer marketing, media buying, microsoft, online publishing, ott, paid search, research, roi, search, search marketing, seo, social media, twitter
- Brands with in-house teams are 82% more likely to use AR than external agencies, according to research from Emodo Institute. The report analyzes ad-creative preferences and trends with a focus on the adoption of creative formats such as AR, DCO, and Native Advertising, and provides insights on the appeal and effectiveness of these formats and the correlations between creative strategies and privacy concerns.September 16, 2022 Tags: ad campaign, ad optimization, ad targeting, advertising, augmented reality, creative, d2c, digital, dynamic, media measurement, privacy, research, search, seo, strategy
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145 Pipers Hill Road, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.