IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
- by Laurie Sullivan @lauriesullivan, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined in a white paper from Integral Ad Science released Tuesday.
For advertisers it has become a critical part of managing media quality for campaigns.
More than half of the industry experts participating in the recent Integral Ad Science (IAS) …
