Amazon, Dove, and Apple rank highest in people's perceptions of inclusivity. And 75% of U.S. consumers say that impacts brand decisions.
New research from Kantar shows products and services that stand out from competitors command greater pricing power.
There's a generational divide in the way people search for brands and information across the internet on a variety of devices and apps, as technology matures and ages with new users finding their way
online.
The latest rankings from Collage Group highlight a growing preference for entertainment, convenience and value.
Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.
Brands can boost sales growth by working to reshape people's expectations amid the conditions - or context - in which people make choices.
Brand Keys' latest ranking of the most innovative brands marks a shift in what people consider exciting.
New research highlights the subtle ways brands build emotional gender-based connections with consumers.
Brands can help side workers make smart money moves to maximize their hard work.
News coverage of the Bud Light firestorm received more than 11 million interactions during a nine-month period last year.
Sam's Club has an ambitious video ads program that launched Tuesday, targeting members supported partly by The Trade Desk across CTV networks.
When you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboarding new customers, how do you ensure that the rest of their experience follows through on that brand promise? Stay
honest, explains Mint Mobile's loyalty maven. Mint Mobile's Sr Brand Marketing Manager - Lifecycle, Wyndie Mills, will explain how the company uses extreme transparency with customers - not only
sharing with them details of their data usage but even suggesting when they could save with less expensive plans. She will explore how they build this trusting relationship across multiple, channels,
from email to app alerts to SMS to map the candor of the message against the intimacy of the medium.
When it comes to innovation, companies are often faced with a delicate balancing act between pushing boundaries and minimizing risk. This is particularly true in the realm of privacy, where breaches
and other violations open up exposure to class action lawsuits and irreparable damage to a company's reputation. Hear from DTC Manager, Jennifer Peters, as she shares insights from Olly, an
entrepreneurial brand living inside Unilever's expansive portfolio, and their journey to strike the right balance.
Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.
Kantar's annual ranking reveals widespread declines in brand value, pressured by fretful investors and careful consumers.
The latest research from Piper Sandler shows teens cutting back a bit, in the first spending downturn since before the pandemic.
The men's grooming brand Manscaped is suddenly ubiquitous. From TV to out of home, display to social feeds, Manscaped not only leverages every channel available but keeps those screens fresh with a
wide range of creative across the full funnel, inside and outside of its core demo. Manscaped's Senior Media Manager, Emily Yager, explains the data and strategy that drive one of the highest profile
DTC brands as it has expanded into an omnichannel power player.
As the cost of customer acquisition climbs, D2Cs are looking for new and exciting ways to partner with other brands. BARK, makers of BarkBox, is doing just that, with partnerships including Dunkin',
Subaru, Marvel, Warner Bros., Netflix and more. This strategy has enabled them to reach new audiences and tap into new customer data. BARK's VP of Brand Activation, Dave Stangle, covers their strategy
behind finding other brands with the right affinities and how they are structuring their co-branding relationships.
How does your friendly and functional online auto-loan brand compete against an in-box of offers for colorful frocks, sleek decor...and chocolate? Caribou's EIS veteran and Director of Lifecycle
Marketing, Heather Grimstead, shares a makeover strategy for Caribou that involved more than imagery. It marshaled voice, cadence, brand identity and multi-channel messaging to reimagine the FinTech
brand.
The Semrush Global Issues Index report reveals what people search for related to 24 societal issues, offering an in-depth look at the top 10 most-searched issues in 35 countries during the past five
years.
The latest top-100 ranking from Brand Keys also boasts a record number of newcomers, including ChatGPT, Delta and Modelo Especial.
Measure, calibrate, and optimize are part of a new strategy outlined by Integral Ad Science in a white paper released Tuesday.
Moz believes its developers have created a first-of-its-kind metric that can measure brand strength and salience. The company on Monday released the measurement platform at its annual conference.
Keeping customers engaged with your brand is a key to future success. A loyalty program is one way to keep customers engaged. Sleep Number's Senior Director of CRM & Loyalty, Lisa Erickson, will share
how, even with their long purchase cycle, they're able to build brand love and advocacy with their InnerCircle Rewards Program.
A group of automotive influencers and journalists and several OEMs came together in December and drove 3,200 miles to save four beagles and to bring an outfitted rig to one lucky rescue as part of
Operation Frodo. The story began in 2018 when Miles partnered with Nissan to show how a pickup truck could be modified to serve as a rescue vehicle to save and transport animals after natural
disasters. The truck was displayed at the SEMA show that year. That led to the founding of AnimalRescueRigs.com to encourage animal rescue. Editor and Publisher of Rides and Drives, Harvey Briggs and
Producer and Auto Expert, Commentator, Producer, Anchor, Reporter of Our Auto Expert discuss how For Operation Frodo, Jeep and Subaru both lent vehicles to the project so the dogs could be transported
safely to their adoptive and foster homes in Washington.
Liquid Death is at it again. This time they are drawing the attention of grandmas everywhere and microdosing them with 6g of sugar and 30mg of caffeine. The brand expanded to a new product category
and became an Amazon #1 Best Seller in less than 24 hours. The Director of Digital Detail Retail, Natalie Cotter, discusses how Liquid Death took over the internet, broke Amazon, and murdered thirst
with their new Iced Teas.
Despite two decades of online behavioral evidence, brands continue to leave money on the table by underserving the fastest growing demographic in the US. The Managing Director, Karla Fernandez Parker,
at one of the most experienced multicultural agencies, Sensis, explains the scale and power of this untapped audience and how they and their client Chef Merito use data, targeted media and creativity
to show the power of serving the underserved.
How do you bring legacy brands who have been wedded to linear TV into the advanced TV fold? Test and prove. Lockard & Wechsler Direct's VP of Advanced TV, Scott Lisk, brings the receipts, sharing the
ways in which the performance agency has tested out streaming video platforms to highlight when, where and how these data driven video channels do and don't work best.
Avocados From Mexico is building a brand in a brandless category by leveraging creative disruption on advertising's biggest stage-the Super Bowl. AFM's Associate Director of Brand Marketing &
Strategy, Kelly Burke, gives us a play-by-play of their campaign strategy.
Excessive repetition on streaming services isn't just annoying -- it depresses purchase intent, a new test by Magna confirms.