Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "brands"
- A quarter of those executives said misinformation about their brands and industries was the biggest risk to brand reputation.
- The market is sending disruptive intent signals for creative agencies, while big brands also are researching "global business services" in big numbers, suggesting some big changes may be imminent.
- Two-thirds of consumer packaged goods marketers said return on ad spend was their most important metric.
- More than half of consumers say they have been frustrated when they couldn't reply to a message sent by a brand.
- Good personal experiences help to build trust in brands, while "bad" personalization can be destructive.
- It now costs marketers 13 to 18 times more to recruit a new customer than to keep an existing one.
- Sixty percent of Americans said brands need to publicize what they're doing in response to the Ukraine crisis.
- More U.S. shoppers relate to the brand than the purchase, customer service or the relationship, Havas CX reports. Who are the winners?
- Only 8% of U.S. consumers said they had bought a non-fungible token in the past year. Brands can help raise awareness of crypto collectibles.
- The study also found Facebook is least trusted, while LinkedIn is most trusted, and Instagram is most important for brands.
- The agency report cites regulatory action to formally ban advertising linked to fossil fuels, raising sustainable ad initiatives to a compliance level, as well.
- The finding may indicate that consumers are more receptive to contextual advertising.
- The series, as well as a new report, discuss how the next new iteration of virtual media might impact brands and media.
- Consumers were more likely to open emails related to public events than those offering discounts. Personal-care brands in 2021 shifted the landing pages for their display ads, directing an even bigger share of web visitors to Target than to Amazon for fulfillment.
- "The vast majority of the sites spreading election misinformation a year ago have continued to promote the narrative that the election was not legitimate, while defending, downplaying, or redirecting blame for the riot," NewsGuard's analysts note in the new report.
- The report ranks the top U.S. retailers, identifies key trends and examines why consumer sentiment about retailers has fallen, why the employee experience is as important as the customer experience, and why Google is so important to retailers,
- Low interest rates and remote work during the pandemic led to greater demand for bigger homes. Some 90% of movers will try a new brand or company for any item.
- Dentsu and Microsoft see a need for standards on measuring the carbon footprint of advertising.
- Eighty-two percent of U.S. consumers said the brands they buy stand for a greater mission or purpose.
- Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report.
- Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platform.
- Consumers and brands have different views about the building blocks of trust, Deloitte Digital and Twilio report.
- Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic.
- Thanks to indelible jingles and incessant frequency, insurance brands Farmer's, State Farm and Liberty Mutual were among the top 10 sonic brands of 2021, according to just released data from Veritonic's audio logo index. The index, which assigns scores to hundreds of leading sonic brands based on Veritronic's proprietary intelligence platform, utilizing a panel of abut 3,700 consumers in the U.S. and U.K. (Data in the chart above reflect the top 10 in the U.S.)
- After spending last week covering the Cannes Lions awards, I can tell you one of the festival's biggest winners went unannounced: the COVID-19 pandemic.
- This week's Lions festival demonstrates brands are taking on -- and in many cases solving -- problems that governments, NGOs and other institutions cannot.
- Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media team is leveraging attribution modeling as a guide and asserting performance criteria to judge every old and new channel against how each adds to the mission.
- The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable.
- After reaching an all-time high of 77% when it released its last global study in 2019, the percentage of brands consumers say they can live without has declined to 75%, according to the 2021 edition of Havas' every-other-year "Meaningful Brands" study.
- Developed at Y&R years ago, WPP is combining BAV with several other assets to create a single brand research and analytics platform at the holding-company level.
