Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "brands"
- Milieu said Griffiths' experience in developing marketing accountability systems and blending tech with media insights will be "central to scaling Milieu's offerings in the U.S."
- Kantar's BrandZ ranking reveals that food, personal care and alcohol brands are all losing ground.
- Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites. Here's what one study tells us about categories, regions, and B2B or B2C companies.
- Endless social-media scrolling is reshaping the way brands engage with consumers, a report by marketing agency Somebody Digital finds.
- New research shows spending patterns had little to do with making brands "winners" or "losers." Ninety percent of "winning" companies were at least somewhat integrated to connecting brand and demand.
- Brand Keys' new annual ranking demonstrates a 5% gain in loyalty can increase lifetime profit-per-customer by as much as 86%.
- Brands need to prepare for the uncertain reactions from consumers to Trump's efforts to disrupt the status quo.
- How do podcasts, streaming and radio drive actions and connect consumers with search? Podcast and creator-based video ad agency Oxford Road ran tests to find out.
- Consumer attention is difficult to capture, but emotional storytelling - rather than rational approaches to advertising - can dramatically drive brand growth and success.
- Apple Intelligence is not available to the public, but a new report claims some at the company believe its AI lags at least two years behind industry leaders. Internal studies at Apple show just how much ground Apple Intelligence needs to make up to reach ChatGPT's level, according to Mark Gurman, Bloomberg columnist.
- TikTok has come for Google's ad business at its most vulnerable time by allowing advertisers to target its search results page - making keywords the "backbone" of the tool.
- Using decades of survey-based research, Ipsos built a method that uses AI to simulate consumer acceptance of an ad before optimizing and releasing it across media.
- Amazon, Dove, and Apple rank highest in people's perceptions of inclusivity. And 75% of U.S. consumers say that impacts brand decisions.
- New research from Kantar shows products and services that stand out from competitors command greater pricing power.
- There's a generational divide in the way people search for brands and information across the internet on a variety of devices and apps, as technology matures and ages with new users finding their way online.
- The latest rankings from Collage Group highlight a growing preference for entertainment, convenience and value.
- Almost 100% of consumers say their favorite brands make it easy to shop, Intuit Mailchimp reports.
- Brands can boost sales growth by working to reshape people's expectations amid the conditions - or context - in which people make choices.
- Brand Keys' latest ranking of the most innovative brands marks a shift in what people consider exciting.
- New research highlights the subtle ways brands build emotional gender-based connections with consumers.
- Brands can help side workers make smart money moves to maximize their hard work.
- News coverage of the Bud Light firestorm received more than 11 million interactions during a nine-month period last year.
- Sam's Club has an ambitious video ads program that launched Tuesday, targeting members supported partly by The Trade Desk across CTV networks.
- When you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboarding new customers, how do you ensure that the rest of their experience follows through on that brand promise? Stay honest, explains Mint Mobile's loyalty maven. Mint Mobile's Sr Brand Marketing Manager - Lifecycle, Wyndie Mills, will explain how the company uses extreme transparency with customers - not only sharing with them details of their data usage but even suggesting when they could save with less expensive plans. She will explore how they build this trusting relationship across multiple, channels, from email to app alerts to SMS to map the candor of the message against the intimacy of the medium.
- When it comes to innovation, companies are often faced with a delicate balancing act between pushing boundaries and minimizing risk. This is particularly true in the realm of privacy, where breaches and other violations open up exposure to class action lawsuits and irreparable damage to a company's reputation. Hear from DTC Manager, Jennifer Peters, as she shares insights from Olly, an entrepreneurial brand living inside Unilever's expansive portfolio, and their journey to strike the right balance.
- Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.
- Kantar's annual ranking reveals widespread declines in brand value, pressured by fretful investors and careful consumers.
- The latest research from Piper Sandler shows teens cutting back a bit, in the first spending downturn since before the pandemic.
- The men's grooming brand Manscaped is suddenly ubiquitous. From TV to out of home, display to social feeds, Manscaped not only leverages every channel available but keeps those screens fresh with a wide range of creative across the full funnel, inside and outside of its core demo. Manscaped's Senior Media Manager, Emily Yager, explains the data and strategy that drive one of the highest profile DTC brands as it has expanded into an omnichannel power player.
- As the cost of customer acquisition climbs, D2Cs are looking for new and exciting ways to partner with other brands. BARK, makers of BarkBox, is doing just that, with partnerships including Dunkin', Subaru, Marvel, Warner Bros., Netflix and more. This strategy has enabled them to reach new audiences and tap into new customer data. BARK's VP of Brand Activation, Dave Stangle, covers their strategy behind finding other brands with the right affinities and how they are structuring their co-branding relationships.
