BrandZ: Value Of World's Largest Brands Plunges 20%
- by Sarah Mahoney @mahoney_sarah, October 12, 2023
The new Kantar BrandZ ranking
stars many of the expected winners, with Apple, Google and Microsoft coming in as the three most valuable brands. What’s new, however, is a reversal of fortune, as the value of the Top 100 sinks
20% to $6.9 trillion, following two years of stratospheric gains.
Apple’s …
