BrandZ: Value Of World's Largest Brands Plunges 20%

The new Kantar BrandZ ranking stars many of the expected winners, with Apple, Google and Microsoft coming in as the three most valuable brands. What’s new, however, is a reversal of fortune, as the value of the Top 100 sinks 20% to $6.9 trillion, following two years of stratospheric gains.

Apple’s …

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