Commentary
Topic Talk: Study Shows What Marketers Are Researching
- by Ray Schultz , Columnist, October 13, 2023
There is one sure way to determine what marketers are up to: track the topics they are researching.
Bombora did that with its Marketing Pulse Q4 2023, a study released on Friday.
Email personalization fares pretty well, but it is dwarfed by these increases in Q2 YoY:
- Content Personalization …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
