Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "reviews"
- A study finds 45% of Americans have expressed a willingness to purchase a car through social-media platforms, highlighting a potential shift toward these channels as critical touchpoints in the automotive buying journey.
- Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.
- With Amazon, the focus is on product reviews, while for Microsoft, it's about reliably sourcing election information.
- "You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday.
- A survey by user-generated mapping platform Atly suggests an "alarming level of distrust" in Google Maps, mostly based on outdated location-based search and saving methods.
- More than half of survey respondents said online reviews need to be posted within the past month to be relevant.
- NP Digital's research paper outlines findings from anonymous data collected by the company's platforms from Ubersuggest, and Answer The Public. It shows how trends like changes in Google's algorithms and product updates in 2022 with change the industry in 2023. It also looks at changes that Microsoft made to cement it's resurgence in advertising.
- Some 88% of respondents to a survey said it's important to understand how online review platforms determine reliability of reviews, and 85% said they trust written reviews more than a star rating.
- Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was 11 years ago. Why hasn't the industry accelerated even more frictionless, in-the-moment, on-the-go shopping experiences?
- Consumers consider ads running in newspapers or before movies the most trustworthy, a Nielsen study finds, and are not inclined to begin a relationship with a new brand, despite the proliferation of consumer choice.
- It's easier for consumers to forgive a person than a business. A study shows marketers need to carefully consider language used in campaigns, as consumers are sensitive to the words used.
- The report ranks the top U.S. retailers, identifies key trends and examines why consumer sentiment about retailers has fallen, why the employee experience is as important as the customer experience, and why Google is so important to retailers,
- The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand.
- Data from Milestone research shows local is the second-largest channel behind organic search. The two organic channels combined dominate the traffic at 69%, in page views, and channel revenue contribution.
- Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retail, automotive, healthcare and beauty and wellness. Google, rather than Facebook or Yelp, had a greater impact due to reviews.
- FTC economist Devesh Raval shows how fake online reviews can account for about half the higher average ratings for low-quality businesses on Google, compared with Yelp. He also analyzes ratings on Amazon, HomeAdvisor, and Facebook.
- Quibi has been garnering top reviews -- higher than other streaming services -- after it launched with an underwhelming number of downloads.
- Only 71% of people trust consumer brands and many trust them less than a year ago, especially 18- to 24-year-olds. When asked how their trust in brands has changed, 21% of these consumers said they have less trust in brands. The most stable group overall, 25 to 34 years old.
- Consumers want to personalize every element of their experience from earning to redeeming rewards, and even select their benefits and personalize how they earn points based on past purchases, according to Merkle's 2020 Loyalty Barometer Report published Tuesday.
- Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights.
- Only half of UK consumers would consider buying from a company with a rating of less than four stars, new research from search agency BrightLocal suggests, according to Netimperative.
- A recent analysis found that some 46% of listings featured missing information such as a phone number or hours of operation, while 51% had misspelled names, wrong addresses, or other errors. Only 3% of the listings were completely accurate.
- "Which?" magazine is claiming Amazon is awash with fake five-star reviews, the BBC reports. The consumer magazine claims that 87% of the reviews it investigated were from sources that were not verified for having made a purchase.
- Consumers use online reviews to help them make purchasing decisions. Patients tend only to leave reviews when they have a bad experience. Intermountain Health took the initiative of soliciting reviews and garnered thousands of positive, mostly five-star reviews in a short time frame. Intermountain Health's Director of Marketing, Carey Van Wagoner, will speak about how they got approval internally, how they ask patients to leave a review, and how this enables them to better connect with their patients and consumers.
