It's easier for consumers to forgive a person than a business. A study shows marketers need to carefully consider language used in campaigns, as consumers are sensitive to the words used.
The report ranks the top U.S. retailers, identifies key trends and examines why consumer sentiment about retailers has fallen, why the employee experience is as important as the customer experience,
and why Google is so important to retailers,
The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand.
Data from Milestone research shows local is the second-largest channel behind organic search. The two organic channels combined dominate the traffic at 69%, in page views, and channel revenue
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retail, automotive, healthcare and beauty and wellness. Google, rather than Facebook or
Yelp, had a greater impact due to reviews.
FTC economist Devesh Raval shows how fake online reviews can account for about half the higher average ratings for low-quality businesses on Google, compared with Yelp. He also analyzes ratings on
Amazon, HomeAdvisor, and Facebook.
Quibi has been garnering top reviews -- higher than other streaming services -- after it launched with an underwhelming number of downloads.
Only 71% of people trust consumer brands and many trust them less than a year ago, especially 18- to 24-year-olds. When asked how their trust in brands has changed, 21% of these consumers said they
have less trust in brands. The most stable group overall, 25 to 34 years old.
Consumers want to personalize every element of their experience from earning to redeeming rewards, and even select their benefits and personalize how they earn points based on past purchases,
according to Merkle's 2020 Loyalty Barometer Report published Tuesday.
Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights.
Only half of UK consumers would consider buying from a company with a rating of less than four stars, new research from search agency BrightLocal suggests, according to Netimperative.
A recent analysis found that some 46% of listings featured missing information such as a phone number or hours of operation, while 51% had misspelled names, wrong addresses, or other errors. Only 3%
of the listings were completely accurate.
"Which?" magazine is claiming Amazon is awash with fake five-star reviews, the BBC reports. The consumer magazine claims that 87% of the reviews it investigated were from sources that were not
verified for having made a purchase.