Commentary
Is That A Store In Your Pocket, Or Are You Just Glad To See What You Want To Buy?
- by Joe Mandese @mp_joemandese, September 13, 2022
Is mobile the new retail? That seems increasingly to
be the case, according to findings of a new research conducted by Kantar for Google.
The study, which draws on a combination of app user and retail marketer surveys conducted globally, finds that nearly four out of five (78%) consumers now …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
