Brand loyalty continues to change as consumers say they want to personalize every element of their experience, from earning to redeeming rewards, even select their benefits and personalize how they earn points based on past purchases.
Merkle surveyed more than 1,500 consumers in 2019 to show how mindsets are shifting. …
this is true. While i would love to know my brand personalizes my choices, it would be weird if they do so with info i did not give
https://www.mediapost.com/publications/article/347913/85-of-consumers-want-to-personalize-brand-loyalty.html