Deloitte's new forecast sees an 8% gain in holiday spending. Those earning $100,000 to $199,000 say they'll spend 17% more than last year.
Some consumers will cut back on dining out and buying fireworks because of higher prices.
Amazon's gain contrasted with the pullback in ad airings among other retailers, including Walmart, Target and Best Buy.
Christmas/Hanukkah/Kwanzaa drawing more interest for in-person activities (51%) than New Year's Eve (39%).
A recent analysis found that some 46% of listings featured missing information such as a phone number or hours of operation, while 51% had misspelled names, wrong addresses, or other errors. Only 3%
of the listings were completely accurate.
Wunderman-owned Salmon is predicting a bonanza -- but recent Black Fridays would suggest the trend is downward.