Search results for "online reviews"

• Google Has A Deep Spammy Side - Despite AI
  Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.
  January 17, 2024  Tags: affiliate marketing, analytics, artificial intelligence, content, content issues, generative ai, google, media buying, microsoft, online publishing, online reviews, publishing, research, reviews, search, seo, spam
• This Is What An Advanced Attribution Model Looks Like
  "You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday.
  September 21, 2023  Tags: ad performance measurement, advertising, analytics, attribution, connected tv, generative ai, google, mixed media, online reviews, performance marketing, research, review sites, reviews, search, yelp
• Google Maps -- One-Third Of People Don't Trust It
  A survey by user-generated mapping platform Atly suggests an "alarming level of distrust" in Google Maps, mostly based on outdated location-based search and saving methods.
  July 31, 2023  Tags: advertising, content creators, digital, influencer marketing, mapping/navigation, maps, online reviews, recommendations, research, review sites, reviews, search, user-generated, user-generated content, video, web sites
• 88% Of Yelp Survey Participants Say It's Important To Understand Review Platform Reliability
  Some 88% of respondents to a survey said it's important to understand how online review platforms determine reliability of reviews, and 85% said they trust written reviews more than a star rating.
  November 30, 2022  Tags: online reviews, research, review sites, reviews, search, sites, trust-based marketing, yelp
• Trust In Advertising Rising, Nielsen Data Finds
  Consumers consider ads running in newspapers or before movies the most trustworthy, a Nielsen study finds, and are not inclined to begin a relationship with a new brand, despite the proliferation of consumer choice.
  February 22, 2022  Tags: advertising, digital, online reviews, path to purchase, recommendations, research, reviews, search, social media, trust-based marketing
• Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
  It's easier for consumers to forgive a person than a business. A study shows marketers need to carefully consider language used in campaigns, as consumers are sensitive to the words used.
  January 21, 2022  Tags: ad targeting, advertising, audience targeting, behavioral targeting, brand image, campaigns, data-targeting, digital, keywords, online reviews, paid search, research, retargeting, reviews, search, targeting, trust-based marketing
• Uptick In Reviews And Google My Business Views, Report Reveals
  The report ranks the top U.S. retailers, identifies key trends and examines why consumer sentiment about retailers has fallen, why the employee experience is as important as the customer experience, and why Google is so important to retailers,
  December 10, 2021  Tags: advertising, brands, digital, google, online reviews, research, retail, reviews, search, social media, uk, united kingdom
• Q&A Interaction Drives 157% Lift In Conversions
  The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand.
  October 4, 2021  Tags: amazon, baby boomers, consumer experience, conversion cycle, gen x, gen z, millennials, online reviews, q&a, research, review sites, reviews, search
• YouTube Adds Visual Content, Test Brings Google Search Formats Into The Platform
  YouTube is experimenting with a feature that brings some website links and other formats from Google Search into its search results. The test is running on mobile devices in India and Indonesia, but additional countries may be added to the roaster based on user feedback.
  August 18, 2021  Tags: asia, content, content creators, digital content, google, india, mobile, online reviews, research, search, video, youtube
• Google Sees Consumers Post 67% Of Reviews
  Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retail, automotive, healthcare and beauty and wellness. Google, rather than Facebook or Yelp, had a greater impact due to reviews.
  April 28, 2021  Tags: customer experience, email, facebook, google, online reviews, recommendations, research, review sites, reviews, search, transportation, yelp
• FTC Economist Analyzes Review Quality On Amazon, Google, HomeAdvisor, Facebook, Yelp
  FTC economist Devesh Raval shows how fake online reviews can account for about half the higher average ratings for low-quality businesses on Google, compared with Yelp. He also analyzes ratings on Amazon, HomeAdvisor, and Facebook.
  October 30, 2020  Tags: amazon, digital, facebook, ftc, google, online, online fraud, online reviews, ratings, regulation, research, reviews, search, yelp
• Trust In Brands Waning, Study Finds
  Only 71% of people trust consumer brands and many trust them less than a year ago, especially 18- to 24-year-olds. When asked how their trust in brands has changed, 21% of these consumers said they have less trust in brands. The most stable group overall, 25 to 34 years old.
  March 5, 2020  Tags: europe, france, online reviews, research, retail, reviews, search, trust-based marketing, uk, united kingdom, web sites
• 85% Of Consumers Want To Personalize Brand Loyalty Programs
  Consumers want to personalize every element of their experience from earning to redeeming rewards, and even select their benefits and personalize how they earn points based on past purchases, according to Merkle's 2020 Loyalty Barometer Report published Tuesday.
  March 3, 2020  Tags: brands, loyalty, online reviews, personalization, research, reviews, search
• Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
  Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights.
  January 22, 2020  Tags: advertising, content, local search, marketing, online reviews, paid search, research, review sites, reviews, search, seo
• Half Of UK Consumers Will Only Buy From Firms With Four Or More Stars
  Only half of UK consumers would consider buying from a company with a rating of less than four stars, new research from search agency BrightLocal suggests, according to Netimperative.
  December 13, 2019  Tags: london, online reviews, research, review sites, reviews, uk
• Five Failed Brands, Retailers Have Something In Common: Incorrect Information
  A recent analysis found that some 46% of listings featured missing information such as a phone number or hours of operation, while 51% had misspelled names, wrong addresses, or other errors. Only 3% of the listings were completely accurate.
  December 2, 2019  Tags: digital, holiday, holiday party, loyalty, online reviews, research, retail, review sites, reviews, search
• Creating Mega Fans: Social Influence Declines As Fans Age
  Discovery, emotional investment, and evangelism comprise 75% of the fan market and account for 91% of fans' spend, an Ipsos study finds.
  October 10, 2019  Tags: content, content creators, digital, gaming, influencer marketing, movies, online reviews, research, search, social media, television
• Physical Appearance Impacts Online Reviews, Cornell University Research Finds
  Attractive reviewers have more clout with online recommendations, Cornell University research finds. The studies could have implications for marketers seeking to save people from making superficial judgments.
  September 6, 2019  Tags: digital, online reviews, recommendations, research, search, television