The report ranks the top U.S. retailers, identifies key trends and examines why consumer sentiment about retailers has fallen, why the employee experience is as important as the customer experience,
and why Google is so important to retailers,
The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand.
YouTube is experimenting with a feature that brings some website links and other formats from Google Search into its search results. The test is running on mobile devices in India and Indonesia, but
additional countries may be added to the roaster based on user feedback.
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retail, automotive, healthcare and beauty and wellness. Google, rather than Facebook or
Yelp, had a greater impact due to reviews.
FTC economist Devesh Raval shows how fake online reviews can account for about half the higher average ratings for low-quality businesses on Google, compared with Yelp. He also analyzes ratings on
Amazon, HomeAdvisor, and Facebook.
Only 71% of people trust consumer brands and many trust them less than a year ago, especially 18- to 24-year-olds. When asked how their trust in brands has changed, 21% of these consumers said they
have less trust in brands. The most stable group overall, 25 to 34 years old.
Consumers want to personalize every element of their experience from earning to redeeming rewards, and even select their benefits and personalize how they earn points based on past purchases,
according to Merkle's 2020 Loyalty Barometer Report published Tuesday.
Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights.
Only half of UK consumers would consider buying from a company with a rating of less than four stars, new research from search agency BrightLocal suggests, according to Netimperative.
A recent analysis found that some 46% of listings featured missing information such as a phone number or hours of operation, while 51% had misspelled names, wrong addresses, or other errors. Only 3%
of the listings were completely accurate.
Discovery, emotional investment, and evangelism comprise 75% of the fan market and account for 91% of fans' spend, an Ipsos study finds.
Attractive reviewers have more clout with online recommendations, Cornell University research finds. The studies could have implications for marketers seeking to save people from making superficial