Viewership for the women's final between Iowa and South Carolina was 21% higher than the men's championship game between University of Connecticut and Purdue University.
The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in viewership and revenue.
The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly a year after Comscore sided with Nielsen's defense of the MRC vis a vis OpenAP's JIC.
Boosted by strong interest in blockbuster films, ABC's "Academy Awards" delivered 19.5 million viewers, according to Nielsen.
The stakes were high for advertisers on Sunday - not only on national television, but for searches on Google.
In response to Netflix's research release last week, MoffettNathanson Research says "63% [two-thirds] of viewership was driven by titles neither in the top 100 nor in the bottom 10,000." Netflix said
99% of all viewing came from 18,000 titles, with nearly 100 billion hours viewed. MoffettNathanson adds that 10 titles drove 8% of all viewership in the first half of 2023, and 100 titles drove 33%.
Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a nearly 77% share of sports TV/video viewing and nearly 82% of all news TV and video viewing in Q3 2023.
AMC will have a rough road into 2024, according to analysts. Following a Q3 decline of 18% in ad revenue to $147 million, UBS Research estimates AMC will tumble 20% to $630 million for full-year 2023.
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Netflix commands top viewing consumption among its subscribers, according to Bernstein Research. Hulu is next highest. Netflix subscribers spend around 90 minutes a day on the platform.
Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite increased public
scrutiny of generative AI tech.
Total TV screen time for kids 2-17 grew about 20% in June vs. May, largely driven by non-traditional viewing, according to Nielsen. Non-traditional TV options including streaming and video games
amounted to 90% of the increased usage.
NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.
Netflix has the widest reach in the United States with CTV app usage among 53% of households.
The alt currency companies seeking JIC certification use what some researchers might refer to as "convenience samples," because their data is conveniently available.
The answer depends on what you believe the role of the MRC actually is. Or at least, what it's supposed to be.
The real challenge is how to manage reach and frequency across platforms where most consumers are reachable by both linear and addressable.
Live, linear TV continues to be challenged by viewership declines -- down between 14% and 20% per month, according to MoffettNathanson Research. Cable TV networks have seen significant viewership
declines -- down 18% to 21% for each month -- using the Nielsen C3 ratings metric. These declines have steepened compared to earlier in 2022, where there were 13% to 17% declines for the first three
months.
A controversial consequence of the move will likely mean lower average TV ratings based on a bigger TV universe denominator.
The ARF is calling on the TV industry to change the definition of the TV universe from "TV households" to "TV-accessible households." Here's why that makes sense.
NBCU saw an opportunity for an inflection point in 2022 and executed what is probably the best sell-side research and marketing effort to restructure the TV ad marketplace since Turner's Media at the
Millennium shifted billions of dollars from broadcast to cable.
In what appears to be an industry first, the ARF's 'Journal of Advertising Research' is partnering with an audience measurement supplier to promote original industry research.
TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and CTV. The deal also will support iSpot's
cross-platform currencies for all video. TVision and iSpot.tv have had a long relationship in measuring co-viewing and person-level metrics for linear TV.
YouTube in September reached a platform high of 8% of total TV usage.
Netflix and YouTube are the most popular streaming services among Spanish-speaking consumers in the U.S.
Netflix has few challengers in streaming minutes of viewing, but there is a growing list of second-tier and third-tier competitors, according to MoffettNathanson Research's analysis of Q2 2022 Nielsen
data.
Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, which has grown to more than 42,000 homes and 101,000 "directly measured viewers."
The index is a collaboration of misinformation ratings service NewsGuard, and Pulsar, a research company utilizing proprietary methods analyzing the type of content brands show up in.
Legacy TV has seen higher "effective" cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to Standard Media Index -- but with lower total upfront
ad spend in key dayparts. The current TV season is now averaging $55,000 for a 30-second commercial unit, down from $59,000 from the previous TV season (2020-2021).
The Olympic Games in Tokyo saw the highest TV viewership, while the NBA ruled on popular social media apps.
Total Q1 national TV linear advertising was up 4.7% to $9.1 billion, but without the Olympics, national TV had a 2.6% drop, while total national TV viewing sank 5% to 2.89 billion minutes, a
MoffettNathanson report finds. In better news, AVOD services were up 63% to $1.9 billion in ad revenue.