Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "ratings"
- YouTube has a higher valuation than media companies, but it continues to outdo other legacy media businesses with its virtual pay TV provider YouTube TV.
- The broader view shows 77% using some digital media access throughout the day - from many activities during particular moments of the day, increasingly including wagering sites.
- Linear TV networks will have 42% (114 games) of all NFL games exclusively. Just 7% (20 games) will be available exclusively on national direct-to-consumer platforms,
- Peacock will be the exception to projections of flat to slight growth - estimated at a 15% increase to average 15 minutes per day among users 18 and up. YouTube remains the leader overall, averaging 51 minutes per day among viewers age 18 and up . Although it will see slower growth in the next two years, eMarketer says it has staying power - and will yield a top 9.1% share by the end of 2026 for all CTV/streaming video consumption.
- The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in viewership and revenue.
- The move signals just how international audience measurement is becoming due to the integration of digital and cross-platform with linear media, as well as the need for more cross-boarder collaboration.
- Viewership for the women's final between Iowa and South Carolina was 21% higher than the men's championship game between University of Connecticut and Purdue University.
- The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in viewership and revenue.
- The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly a year after Comscore sided with Nielsen's defense of the MRC vis a vis OpenAP's JIC.
- Boosted by strong interest in blockbuster films, ABC's "Academy Awards" delivered 19.5 million viewers, according to Nielsen.
- The stakes were high for advertisers on Sunday - not only on national television, but for searches on Google.
- In response to Netflix's research release last week, MoffettNathanson Research says "63% [two-thirds] of viewership was driven by titles neither in the top 100 nor in the bottom 10,000." Netflix said 99% of all viewing came from 18,000 titles, with nearly 100 billion hours viewed. MoffettNathanson adds that 10 titles drove 8% of all viewership in the first half of 2023, and 100 titles drove 33%.
- Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a nearly 77% share of sports TV/video viewing and nearly 82% of all news TV and video viewing in Q3 2023.
- AMC will have a rough road into 2024, according to analysts. Following a Q3 decline of 18% in ad revenue to $147 million, UBS Research estimates AMC will tumble 20% to $630 million for full-year 2023. T
- Netflix commands top viewing consumption among its subscribers, according to Bernstein Research. Hulu is next highest. Netflix subscribers spend around 90 minutes a day on the platform.
- Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite increased public scrutiny of generative AI tech.
- Total TV screen time for kids 2-17 grew about 20% in June vs. May, largely driven by non-traditional viewing, according to Nielsen. Non-traditional TV options including streaming and video games amounted to 90% of the increased usage.
- NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.
- Netflix has the widest reach in the United States with CTV app usage among 53% of households.
- The alt currency companies seeking JIC certification use what some researchers might refer to as "convenience samples," because their data is conveniently available.
- The answer depends on what you believe the role of the MRC actually is. Or at least, what it's supposed to be.
- The real challenge is how to manage reach and frequency across platforms where most consumers are reachable by both linear and addressable.
- Live, linear TV continues to be challenged by viewership declines -- down between 14% and 20% per month, according to MoffettNathanson Research. Cable TV networks have seen significant viewership declines -- down 18% to 21% for each month -- using the Nielsen C3 ratings metric. These declines have steepened compared to earlier in 2022, where there were 13% to 17% declines for the first three months.
- A controversial consequence of the move will likely mean lower average TV ratings based on a bigger TV universe denominator.
- The ARF is calling on the TV industry to change the definition of the TV universe from "TV households" to "TV-accessible households." Here's why that makes sense.
- NBCU saw an opportunity for an inflection point in 2022 and executed what is probably the best sell-side research and marketing effort to restructure the TV ad marketplace since Turner's Media at the Millennium shifted billions of dollars from broadcast to cable.
- In what appears to be an industry first, the ARF's 'Journal of Advertising Research' is partnering with an audience measurement supplier to promote original industry research.
- TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and CTV. The deal also will support iSpot's cross-platform currencies for all video. TVision and iSpot.tv have had a long relationship in measuring co-viewing and person-level metrics for linear TV.
- YouTube in September reached a platform high of 8% of total TV usage.
- Netflix and YouTube are the most popular streaming services among Spanish-speaking consumers in the U.S.
