Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite increased public
scrutiny of generative AI tech.
Total TV screen time for kids 2-17 grew about 20% in June vs. May, largely driven by non-traditional viewing, according to Nielsen. Non-traditional TV options including streaming and video games
amounted to 90% of the increased usage.
NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.
Netflix has the widest reach in the United States with CTV app usage among 53% of households.
The alt currency companies seeking JIC certification use what some researchers might refer to as "convenience samples," because their data is conveniently available.
The answer depends on what you believe the role of the MRC actually is. Or at least, what it's supposed to be.
The real challenge is how to manage reach and frequency across platforms where most consumers are reachable by both linear and addressable.
Live, linear TV continues to be challenged by viewership declines -- down between 14% and 20% per month, according to MoffettNathanson Research. Cable TV networks have seen significant viewership
declines -- down 18% to 21% for each month -- using the Nielsen C3 ratings metric. These declines have steepened compared to earlier in 2022, where there were 13% to 17% declines for the first three
A controversial consequence of the move will likely mean lower average TV ratings based on a bigger TV universe denominator.
The ARF is calling on the TV industry to change the definition of the TV universe from "TV households" to "TV-accessible households." Here's why that makes sense.
NBCU saw an opportunity for an inflection point in 2022 and executed what is probably the best sell-side research and marketing effort to restructure the TV ad marketplace since Turner's Media at the
Millennium shifted billions of dollars from broadcast to cable.
In what appears to be an industry first, the ARF's 'Journal of Advertising Research' is partnering with an audience measurement supplier to promote original industry research.
TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and CTV. The deal also will support iSpot's
cross-platform currencies for all video. TVision and iSpot.tv have had a long relationship in measuring co-viewing and person-level metrics for linear TV.
YouTube in September reached a platform high of 8% of total TV usage.
Netflix and YouTube are the most popular streaming services among Spanish-speaking consumers in the U.S.
Netflix has few challengers in streaming minutes of viewing, but there is a growing list of second-tier and third-tier competitors, according to MoffettNathanson Research's analysis of Q2 2022 Nielsen
Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, which has grown to more than 42,000 homes and 101,000 "directly measured viewers."
The index is a collaboration of misinformation ratings service NewsGuard, and Pulsar, a research company utilizing proprietary methods analyzing the type of content brands show up in.
Legacy TV has seen higher "effective" cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to Standard Media Index -- but with lower total upfront
ad spend in key dayparts. The current TV season is now averaging $55,000 for a 30-second commercial unit, down from $59,000 from the previous TV season (2020-2021).
The Olympic Games in Tokyo saw the highest TV viewership, while the NBA ruled on popular social media apps.
Total Q1 national TV linear advertising was up 4.7% to $9.1 billion, but without the Olympics, national TV had a 2.6% drop, while total national TV viewing sank 5% to 2.89 billion minutes, a
MoffettNathanson report finds. In better news, AVOD services were up 63% to $1.9 billion in ad revenue.
The report estimates average time spent per day in 2022 for CTV to be 1 hour/44 minutes, with linear TV at 3 hours/2 minutes, according to eMarketer January 2022 data. The IAB survey says 73% of
buyers are expected to shift their media spend from linear TV to support their increase in CTV and OTT ad spend.
Marketers spent more than half of their budgets on digital media channels, but expressed reservations about measuring their effectiveness.
"I was thinking the other day that ratings stories don't mean very much anymore, unless they are about live events (like award shows and sports)."
"Alternative currency is not just a question of research and methodology. It's about operationalizing it."
Most live sports content in the U.S. remains available across traditional broadcast and cable TV channels.
In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers stated it was incorrectly
reported that it is intended to test alternatives to Nielsen's TV ratings panels.
It's unclear whether the RFP is related to the ANA's "Cross-Media Measurement initiative," which it said would pilot a new "virtual people ID" methodology developed by Comscore by the end of this
When the history of audience measurement gets written, 2022 will be remembered as the year we lost our minds.
TV ad spend on AVOD platforms is forecast to grow 43% to $11.2 billion from $7.8 billion in 2021. MoffettNathanson expects the largest component of TV advertising -- national cable TV networks -- to
remain virtually unchanged, while broadcast networks will slip a bit.