Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "ratings"
- Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite increased public scrutiny of generative AI tech.
- Total TV screen time for kids 2-17 grew about 20% in June vs. May, largely driven by non-traditional viewing, according to Nielsen. Non-traditional TV options including streaming and video games amounted to 90% of the increased usage.
- NewsGuard also released new data showing the number of AI-generated news sites has jumped to 347 -- up from just 49 when they were benchmarked in May.
- Netflix has the widest reach in the United States with CTV app usage among 53% of households.
- The alt currency companies seeking JIC certification use what some researchers might refer to as "convenience samples," because their data is conveniently available.
- The answer depends on what you believe the role of the MRC actually is. Or at least, what it's supposed to be.
- The real challenge is how to manage reach and frequency across platforms where most consumers are reachable by both linear and addressable.
- Live, linear TV continues to be challenged by viewership declines -- down between 14% and 20% per month, according to MoffettNathanson Research. Cable TV networks have seen significant viewership declines -- down 18% to 21% for each month -- using the Nielsen C3 ratings metric. These declines have steepened compared to earlier in 2022, where there were 13% to 17% declines for the first three months.
- A controversial consequence of the move will likely mean lower average TV ratings based on a bigger TV universe denominator.
- The ARF is calling on the TV industry to change the definition of the TV universe from "TV households" to "TV-accessible households." Here's why that makes sense.
- NBCU saw an opportunity for an inflection point in 2022 and executed what is probably the best sell-side research and marketing effort to restructure the TV ad marketplace since Turner's Media at the Millennium shifted billions of dollars from broadcast to cable.
- In what appears to be an industry first, the ARF's 'Journal of Advertising Research' is partnering with an audience measurement supplier to promote original industry research.
- TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and CTV. The deal also will support iSpot's cross-platform currencies for all video. TVision and iSpot.tv have had a long relationship in measuring co-viewing and person-level metrics for linear TV.
- YouTube in September reached a platform high of 8% of total TV usage.
- Netflix and YouTube are the most popular streaming services among Spanish-speaking consumers in the U.S.
- Netflix has few challengers in streaming minutes of viewing, but there is a growing list of second-tier and third-tier competitors, according to MoffettNathanson Research's analysis of Q2 2022 Nielsen data.
- Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, which has grown to more than 42,000 homes and 101,000 "directly measured viewers."
- The index is a collaboration of misinformation ratings service NewsGuard, and Pulsar, a research company utilizing proprietary methods analyzing the type of content brands show up in.
- Legacy TV has seen higher "effective" cost-per-thousand prices for deals in the TV upfront ad markets over the last three TV seasons, according to Standard Media Index -- but with lower total upfront ad spend in key dayparts. The current TV season is now averaging $55,000 for a 30-second commercial unit, down from $59,000 from the previous TV season (2020-2021).
- The Olympic Games in Tokyo saw the highest TV viewership, while the NBA ruled on popular social media apps.
- Total Q1 national TV linear advertising was up 4.7% to $9.1 billion, but without the Olympics, national TV had a 2.6% drop, while total national TV viewing sank 5% to 2.89 billion minutes, a MoffettNathanson report finds. In better news, AVOD services were up 63% to $1.9 billion in ad revenue.
- The report estimates average time spent per day in 2022 for CTV to be 1 hour/44 minutes, with linear TV at 3 hours/2 minutes, according to eMarketer January 2022 data. The IAB survey says 73% of buyers are expected to shift their media spend from linear TV to support their increase in CTV and OTT ad spend.
- Marketers spent more than half of their budgets on digital media channels, but expressed reservations about measuring their effectiveness.
- "I was thinking the other day that ratings stories don't mean very much anymore, unless they are about live events (like award shows and sports)."
- "Alternative currency is not just a question of research and methodology. It's about operationalizing it."
- Most live sports content in the U.S. remains available across traditional broadcast and cable TV channels.
- In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers stated it was incorrectly reported that it is intended to test alternatives to Nielsen's TV ratings panels.
- It's unclear whether the RFP is related to the ANA's "Cross-Media Measurement initiative," which it said would pilot a new "virtual people ID" methodology developed by Comscore by the end of this quarter.
- When the history of audience measurement gets written, 2022 will be remembered as the year we lost our minds.
- TV ad spend on AVOD platforms is forecast to grow 43% to $11.2 billion from $7.8 billion in 2021. MoffettNathanson expects the largest component of TV advertising -- national cable TV networks -- to remain virtually unchanged, while broadcast networks will slip a bit.
