Nielsen Rival iSpot Leads $16M Investment In TVision
- by Wayne Friedman , November 15, 2022
Growing TV measurement company Tvision disclosed it has closed a $16 million investment round led by iSpot.tv, the TV research and measurement data company.
TVision says the investment will accelerate person-level measurement for streaming and advance standards for unified ratings data across linear and connected TV (CTV).
The investment deal …
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Competition is much needed in the TV measurement business.
Great example of how synergy between two leading TV ecosystem companies can keep the measurement momentum moving forward. Measuring and reporting personal viewing is a gap in big data STB/Smart TV ACR solutions. This is a big step forward. It will be interesting to see how the TVision persons panel data will be modeled to fit ISpot viewing reports, if that is the intention. And let's not forget about the TVision attention metrics.