Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "fast"
- Broadcast television held steady at about 20% of total viewing time among TV audiences.
- A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" or "a little better."
- A Hub Entertainment Research study finds 19% of respondents "might/might not" have ad-supported services in a year vs. 10% who "might/might not" have ad-free services.
- Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
- The financial industry including insurance companies slashed spending on ad-supported streaming services.
- Three in five media buyers said they spend on FAST channels to target a specific audience.
- Granular metadata have become more important as content distribution moves away from exclusive license agreements.
- Streaming growth has crowded out the portion of subscribers to more traditional TV services such as cable or satellite.
- Ad-supported services from Netflix and Disney+ have helped to increase viewing time of streaming video with commercial breaks.
- Ninety percent of ad-supported streaming viewers also watch linear TV,
- Streaming services that don't charge a subscription fee are gaining viewers.
- Netflix has the widest reach in the United States with CTV app usage among 53% of households.
- Most viewers are looking for a more traditional "lean-back" viewing experience when they watch streamed programming.
- Brand power measures how well a brand has built consumer interest in installing an app.
- Economic pressures on advertising revenue are expected to force media companies to limit spending growth for programming.
- Smart TVs posted the biggest increase in streaming time, with a 34% yearly gain during the first quarter.
- TiVo's latest survey finds nearly a quarter of North American adults have scanned a QR code or tapped an interactive ad. But under 60% consider AVOD content to be good/very good.
- News captured more hours of viewing time than movies (21%) and entertainment (9%).
