Commentary
Ad-Free Streaming 'Stickier' With Consumers, FAST Fills 'Gaps,' Study Finds
- by Wayne Friedman , Staff Writer, July 17, 2024
In some not-so-good news for streaming TV-video media buyers, a new study shows that more expensive ad-free streamers are “stickier” with consumers than free or low-cost ad-supported platforms, according to Hub Entertainment Research.
Eighty-five percent of respondents in the study say they "definitely/probably" will have ad-free services a year from …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
