Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "movies"
- Boosted by strong interest in blockbuster films, ABC's "Academy Awards" delivered 19.5 million viewers, according to Nielsen.
- U.S. syndication programming and advertising continues to show weakness. So where does it go from here?
- The wisdom of crowds theory says that if you total people's insights, the combined wisdom of the crowd will render forecasts that are close to actual outcomes.
- Going forward, it will be more difficult for writers to determine where they will land, in terms of value, in a TV series production.
- Movie theater advertising company National CineMedia has filed for bankruptcy -- as a result of the slow growth of the in-theater movie business as it struggles to recover from the effects of the pandemic.
- MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in content spending this year while others will climb. Walt Disney will lead all big media companies, followed by NBCU, Warner Bros Discovery, Paramount and Netflix.
- Three of the top spots for online engagement for this year's Super Bowl went to pure entertainment marketers. The ad for Warner Bros.' upcoming film "The Flash" led with a 2,373 engagement index, according to EDO Ad EnGage -- which means it was 24x more effective than the median Super Bowl LVII ad.
- Economic pressures on advertising revenue are expected to force media companies to limit spending growth for programming.
- Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns over personal safety.
- "The million-dollar question is whether today's young consumers will always prioritize non-traditional content - or whether they'll start to resemble older consumers as they grow older," says Peter Fondulas, Hub principal and co-author of the study, in a release.
- Morgan Stanley estimates U.S. box-office revenue in 2022 at $8.02 billion, down 29% from 2019's $11.4 billion take.
- TV and movie viewing still command the largest share, and did see growth over the past two years--but gaming and other activities saw significantly higher growth, according to consumer surveys conducted by Interpret.
- With 75% of all consumers watching videos on mute throughout the day, captions have become an integral part of processing video content across all platforms -- TV, movies and mobile.
- It was not only the biggest opening weekend since the pandemic started -- March 2020 -- but the second-best October debut ever, said Comscore.
- The percentage of Americans who report they are spending more time with various media than they did pre-pandemic remains high, but for the most part has fallen from the peak stay-at-home period last year, according to findings of Mindshare's ongoing COVID-19 tracking study.
- At-home TV/movie viewing hours accounted for 30% of the total time spent on entertainment activities.
- Total movie consumer 2021 spending will rise to $60 billion, with streaming subscription video rising and theatrical business recovering.
- Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according to just-released updated figures from Publicis Media's Zenith forecasting unit. With a projected 116% expansion in 2021, Zenith now projects cinema advertising will more than make up for its 2020 loses, and will now post incremental gains over 2019, too.
- Key to future gains will be the return of expected big exclusive franchise movies, the biggest driver of the domestic box office.
- The cinema ad industry is preparing for a strong -- if not blockbuster -- Memorial Day weekend, following last week's guidance from the CDC that fully vaccinated Americans can return to indoor public places without their masks.
- WarnerMedia's movie release schedule in the near term will cater to both exclusive films for cinemas and simultaneous releases for streaming/theaters, says Jason Kilar, WarnerMedia CEO, speaking at a MoffettNathanson Research investor event Thursday.
- Persons with visual, hearing, speech and/or cognitive disabilities are active consumers of media, but they also have special needs, frequently utilize assistive tools to compensate, and often have a difficult time with some of the most mainstream media, especially social media.
- How does a new film attract the attention of moviegoers when it's competing with a franchise that garnered more than one BILLION dollars at the box office? Lionsgate Films had to contend with just that when they released their murder mystery "Knives Out" on the same Thanksgiving weekend as "Frozen 2". Not only that, they're also both family-friendly films competing for much of the same audience. Their solution? A "gamified transmedia" experience. In partnership with AvatarLabs, Lionsgate created puzzles for fans to solve using the "Knives Out" marketing materials; including its trailer, posters and red carpet events. Each puzzle was coordinated with the film's paid creative, where participants could find clues to the mysteries. Each solved mystery earned entry into the $250,000 grand prize sweepstakes. To kick off the promotion they scripted a custom shot trailer with talent, created an Instagram story and launched an interactive campaign hub that drove fans to every element of the larger marketing campaign. For maximum impact, they ran instant-win prizes to further incentivize people to enter. They offered an array of puzzles and difficulty levels to engage with a broader audience through a variety of touch points and platforms, while also leveraging publicity opportunities for cast participation.
- TV sales are up 19% so far for 2020 vs. the same period a year ago, and the average size of a new TV set is up to 51 inches, according to the NPD Group.
- Theatrical ticket data showed gamers comprised 25% of the audience. Historically gamers have proven to be more likely than the general online population to purchase media and entertainment products. Given this, Sony Pictures Entertainment set out to reach this lucrative segment on Twitch; the gamers go to social channel. This was no easy task, since gamers are a tight knit group filled with habitual ad blockers, typically impervious to traditional advertising.
- Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation.
- Even with advertising remaining "strong" since the movie theater industry's restart, National CineMedia is projected to see lower revenue this year and next, according to a new analyst estimate -- down from an earlier projection of $170 million for 2020 and $365 million for 2021.
- PwC estimates a 7.3% decline to $660.6 billion in total media/entertainment revenues for this year in the U.S.
- Thirty four percent said having space -- empty seats between occupied movie theater seats -- is key to returning.
- Comscore's revenue fell 8%, despite growth in TV and addressable TV, due to the pandemic's impacts. Cost cuts helped boost EBITDA.
