Still Slow Going For Most U.S. Theatrical Movies, TV Ad Spend
- by Wayne Friedman , June 28, 2021
Although there have been recent gains, the U.S. theatrical business has a long way to go in terms of box-office revenues and national TV ad spending to promote those films.
For example, in the last two months, an estimated $107.1 million was spent by all movie studios in national TV …
