AMC Theaters: Commercials In Theaters OK - Or Not?

by Wayne Friedman , Staff Writer, Yesterday

It seems that AMC Entertainment-- the biggest U.S. theatrical chain -- has given up the purity of theatrical exhibition when it comes to full nonstop film entertainment. It has adding regular-looking TV advertising to its overall in-theater viewing experience.

Good news for modern entertainment consumers: It is effectively “pre-roll” advertising …