January 25, 2023
GroupM's Wieser On The Upside Of A Pandemic
- by Joe Mandese @mp_joemandese, November 10, 2020
As disruptive as the COVID-19 pandemic has been to society, the economy, and most brand marketing categories in particular, GroupM Business Intelligence Global President Brian Wieser said there are some significant unintended benefits for the marketing industry -- forcing many brands to either accelerate the adoption of “slow-walking” programs already …
