Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation.
While conventional "showrooming" has grown significantly, many consumers now also comparison shop at Amazon before making a purchase at another online retailer -- a finding that comScore previewed
as part of the forthcoming release of its "2018 State of the U.S. Online Retail Economy Report."