Commentary
In A Streaming TV World, Whither U.S. TV Station Syndication?
- by Wayne Friedman , Staff Writer, August 25, 2023
U.S. syndication programming and advertising continues to show weakness. So where does it go from here?
For example, in 2022, U.S. syndication advertising revenue was estimated to have shrunk 4% to $2.8 billion, according to MoffettNathanson Research.
Weak linear TV market conditions, as well as growing digital, streaming and connected …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
