In A Streaming TV World, Whither U.S. TV Station Syndication?

U.S. syndication programming and advertising continues to show weakness. So where does it go from here?

For example, in 2022, U.S. syndication advertising revenue was estimated to have shrunk 4% to $2.8 billion, according to MoffettNathanson Research.

Weak linear TV market conditions, as well as growing digital, streaming and connected …

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