Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
- by Wayne Friedman , March 21, 2023
Streaming content spend -- which has seen rapid increases and which drives overall media spending on TV shows and movies -- is now slowing down, estimated to climb just 1% this year to $136.4 billion, according to MoffettNathanson Research.
This comes after a number of years of double-digit growth -- …
