Search results for "media measurement"

• Nearly 30% Of Viewers Don't 'Generally' Watch TV On Average Day: Survey
  About 41% of those who don't "generally" watch TV on an average day are under 30 - while 27% are 31-49 and 20% are over 50, a study by Attest found.
  June 18, 2025  Tags: consumer experience, demographics, media measurement, ratings, research, streaming, television, trends
• Is Cord-Cutting Hurting Everyone? Not Exactly
  Fox Corp. posted an eye-opening 5% gain in the most recent first quarter to about $2 billion in linear affiliate revenue, a number that has been trending higher.
  June 6, 2025  Tags: cord-cutting, fox corp, linear tv, media measurement, research, revenue, streaming, subscriptions, television
• Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
  Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing.
  May 29, 2025  Tags: ad spending, advertising, automotive, cmmr, connected tv, digital, financial services, health care, influencer marketing, media measurement, nielsen, performance marketing, pharma, research, retail, technology, tourism, travel
• Nielsen: 66% Of Marketers Plan To Increase CTV Spend This Year
  A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year to over $20 billion.
  May 21, 2025  Tags: ad spending, advertising, data, digital content, forecast, marketing/branding/advertising, media measurement, nielsen, ott, research, streaming, television, video
• DoubleVerify Sues Adalytics, Jury Trial Demanded
  The lawsuit follows a comprehensive analysis by the Media Rating Council asserting that Adalytics reports failed to understand how the ad industry filters fraudulent ad traffic.
  May 15, 2025  Tags: ad fraud, advertising, analytics, invalid traffic, legal, media measurement, ratings, research
• It's The Anticipation, Stupid
  "This is unusual. Approval usually doesn't decline for economic reasons until unemployment or inflation rise; instead, it seems the public is reacting to proposed changes," Ipsos' political team says about Trump's first 100 days of economic turmoil.
  May 15, 2025  Tags: economy, media measurement, politics, research
• Decentralized Search Engine Gives Advertisers An Abundance Of Data
  When Presearch couldn't guarantee user privacy with known ad units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types and geography.
  May 13, 2025  Tags: ad performance measurement, ad targeting, advertising, attribution, conversion cycle, ctr, data, digital, impressions, location-based, media measurement, mobile, performance marketing, privacy, research, search, start-ups, venture capital
• They Slip Away Across The Multiverse
  Just when I thought the digital media universe couldn't get more alienating, Horizon Media's research team stumbled on an incredible new Millennial-Alpha household trend: family time.
  April 28, 2025  Tags: connected devices, consumer experience, gaming, media, media measurement, multichannel, research, television
• MRC Rebuts Sensational 'Fraud' Report, Says It Failed To Grasp How Brands Filter Ads Served To Bots
  While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the fact, for important reasons Adalytics did not take into account.
  April 11, 2025  Tags: ad fraud, ad serving, advertising, bots, government, invalid traffic, media measurement, research
• CIMM To Assess Economic Impact Of New Ad Currencies
  The study is expected to presume the marketplace will consolidate from a multitude of contenders to two recognized ad "currencies," which is consistent with the history of the ad industry.
  April 1, 2025  Tags: advertising, alternate currencies, audience measurement, comscore, data, data management, media buying, media measurement, nielsen, research
• YouTube 12-Month Ad Spend Soars 20%, Could Go Higher
  YouTube had a leading 21% share of streaming minutes in 2024. Compared to just FAST platforms, YouTube is far ahead in streaming minutes, followed by Tubi with a 4% share and Roku with 3%.
  March 31, 2025  Tags: avod, connected tv, fasts, media measurement, nielsen, research, revenue, streaming, svod, television, youtube
• What Election Trends Say About 2025 Ad Strategies
  Campaigns that succeed in 2025 will come from advertisers that recognize the data is about permanent shifts in how media is consumed, not just election trends, according to LoopMe head of political Robin Porter.
  March 4, 2025  Tags: ad performance measurement, advertising, attention, campaigns, ctv, media buying, media measurement, omni-channel marketing, performance marketing, policy, politics, research, television, trends, tv
• Netflix Leads Multishow Viewership Among Streaming Platforms
  Almost three-quarters of Netflix viewers watched at least two programs during the second half of last year.
  February 6, 2025  Tags: audience measurement, avod, cmmr, live streaming, media measurement, streaming, svod, television
• Brands Are Likely To Find Undivided Attention From Moviegoers
  About three-quarters of people surveyed in a study by Screenvision said ads in theaters are more memorable than ads on television.
  February 6, 2025  Tags: advertising, attention, cinema, cmmr, covid-19, engagement, media measurement, movies, research, television, theater
• CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' Personification
  It characterized a first-half marketing mix modeling effort as a "major new initiative" exploring how such models are being transformed "in the age of AI and big data and the implications for TV, video and premium content."
  February 4, 2025  Tags: advertising, artificial intelligence, attention, big data, content, data, google, marketing, media measurement, research, television, video
• Super Bowl's Growing Media Mix: A Complicated Play
  The broader view shows 77% using some digital media access throughout the day - from many activities during particular moments of the day, increasingly including wagering sites.
  January 28, 2025  Tags: advertising, marketing, media measurement, nielsen, ratings, research, super bowl, television
• Tool Offers CPG Brands Expanded YouTube Ad Measurement
  Market research company Circana is expanding its sales-lift solution for YouTube, intended to give CPG advertisers the ability to measure more ad formats within the social video platform, including Shorts and In-feed.
  January 8, 2025  Tags: advertising, attribution, cpg, marketingcpg, media measurement, research, sales, television, video, youtube
• Omnichannel Strategies Seek To Fill Gaps In Fragmented Media
  Broad brand awareness and personalized outreach not only capture attention but also build trust.
  December 23, 2024  Tags: attention, awareness, brand image, cmmr, connected tv, data, journalism, marketing, media buying, media measurement, omni-channel marketing, personalization, retail, social media, television, trends
• News Planners & Buyers Should Pay Attention To
  If 2024 was the "Year Of Attention Metrics," it's ending with a bang, including news this morning that Nielsen is partnering with Realeyes.
  December 18, 2024  Tags: advertising, attention, media buying, media measurement, media planning, metrics, nielsen, research, television
• Definition Of Video Ad Impression Has Grown More Complex
  The IAB urges advertisers, platforms and technology providers to collaborate on transparent practices for impression counting.
  December 6, 2024  Tags: ad performance measurement, audience measurement, cmmr, cross-device measurement, measurement, media measurement
• Personal, Cultural Relevance Is Key Driver Of Brand Growth: Report
  The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is examined in a report conducted by WARC and TikTok, highlighting the potential importance of moving beyond consumers' demographic profiles when devising social media marketing strategies.
  November 19, 2024  Tags: advertising, attention, australia, consumer, content, media measurement, research, social media, tiktok, uk, video
• Major U.S. Streamers' Q3 Ad Revenues Grow 44% To $3.5B
  Broadcast/cable networks are projected to hit $5.1 billion ($6.2 billion without the Paris Olympics) for the July-September 2024 period, with 10 U.S. streaming platforms collectively at $3.5 billion.
  October 30, 2024  Tags: advertising, fasts, forecast, media measurement, olympics, paramount+, research, revenue, streaming, television
• Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
  The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ad industry collectively saved an estimated $10.8 billion in 2023, dramatically reducing fraud related to IVT in U.S. display and video ad channels by 92%.
  October 9, 2024  Tags: 4as, ad fraud, ad serving, ad spending, advertising, ana, data, display, iab, invalid traffic, media measurement, research, video
• Mediaplus Wins Multinational Bosch Media Assignment
  Measured media spending in markets shifting to Mediaplus is estimated at $75 million by agency research firm COMvergence.
  October 8, 2024  Tags: accounts, ad spending, agency, media, media measurement, research, technology
• CIMM Expands, Promotes Kee To Head Of Programming/Ops
  Ahead of its annual summit next week, the ARF's CIMM unit has promoted Tameka Kee to SVP-programming and operations and hired Evan Cohen as SVP-projects and strategic initiatives.
  October 4, 2024  Tags: advertising, innovation, management, media measurement, research, strategy
• Independent Voters Give 4% More 'Attention' To Political Ads Vs. Average Viewing
  Democrats index at 93 for political ad attention, with Republicans 2% higher at 102. "Independents keying in on campaign ads" is "good news for both campaigns," TVision says.
  October 2, 2024  Tags: advertising, attention, campaigns, connected tv, data, media measurement, politics, research, television
• Google Lags In Mobile AI, Captures Most Search Market Share
  New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.
  October 2, 2024  Tags: ai, android, artificial intelligence, bing, chatbots, consumer experience, digital, google, media measurement, meta, microsoft, mobile, research, search
• Netflix Viewing Slows Globally, Total U.S. Viewing Up 15%
  Although Netflix continues to see strong global subscriber growth, total viewing hours have only inched up 1% year-over-year,
  September 26, 2024  Tags: ad inventory, advertising, media measurement, netflix, research, sales, subscriptions, television
• CTV Attacking The Walled Garden Fortress: A Little At A Time?
  "Open internet" had $35 billion in estimated ad spend in 2023, with "walled gardens" at $95 billion. Does The Trade Desk have growing influence for change?
  September 26, 2024  Tags: ad inventory, ad performance measurement, ad spending, advertising, connected tv, data, forecast, media buying, media measurement, research, revenue, streaming, television
• Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
  Key reach metrics for ABC, CBS, and NBC for persons 18 and up are at 46%, 41% and 41% respectively, as of Q2 2024 -- down from 70% to 75%, respectively, while Fox is at 34%.
  September 25, 2024  Tags: audience measurement, broadcast networks, cable tv, cnn, cord-cutting, entertainment, espn, media measurement, metrics, nbcuniversal, news, reach, research, television, viacomcbs