From July-September, the NFL continued to be the top program in TV ad impressions - posting a 12% hike to a 3% share of TV ad impressions.
A new Bain & Co. report finds 65% of gamers say "ads interrupt my gaming experience." The research also shows gamers are making more in-game purchases based on in-game ads - 46%, up from 40%.
Research shows that among 190 cable TV networks analyzed, 36 had 60 million or more subscribers and 49 had less than 10 million in 2025.
Good news for streamers is a slight decline in the number of consumers cancelling their subscriptions. Premium streamers have the lowest/best "churn" rate, at 4.1%.
Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insights on LinkedIn during the past few days.
The biggest global TV ad spenders on average now allocate just 38% of their ad budgets to TV, while smaller brands' ad spend is around 9%.
Total "normalized" ad revenue - which excludes seasonal/one-time events - for Fox, Comcast/NBCU, Disney, Paramount Skydance and WBD was down 1% in Q4 2024 and 2% lower in Q1 2025.
Four out of five consumers say AI now shapes how they "perceive reality," according to new research from PMG and Snap, which also reveals both positive and negative lifts from brands using it.
Advertisers concerned about using too much energy or harming the environment through searches or media buys may want to consider another way to connect with potential and existing customers.
Forty-three percent of U.S. adults say TV ads are most likely to "influence" them to try a new product/service, vs. 55% of Baby Boomers and 51% of Gen X, a survey finds.
Private equity firm H.I.G. Capital this morning announced the completion of its previously announced $1B acquisition of Kantar Media from the Kantar Group. Bain Capital and WPP continue to own the
rest of Kantar, with 60% and 40% shares, respectively.
Netflix average subscriber viewing declined 6% to 1.4 hours per day in the first six months of 2025 vs. 1.5 hours per day in second-half 2024.
"The Late Show with Stephen Colbert" took in nearly $60 million over the past 12 months, down 2% year-over-year, according to estimates from EDO Ad EnGage.
Gross subscriber additions rose to 52 million in Q1 2025 - up from 50 million the previous year, according to Antenna. Those gross additions come from 34 streaming platforms.
Nearly 60% of global marketers identified AI-driven campaign personalization and optimization as the most impactful trend shaping the industry this year.
Amplified's study puts a price on media investments that fail to effectively capture consumer attention. Data showed low-performing campaigns would need an additional $198 billion annually, when
measured in active attention and commercial impact, to match the highest-performing campaign categories.
Research shows U.S. viewers watch an average of 24 hours of TV every week, with 66% of U.S. consumers watching TV "all or most of the time."
About 41% of those who don't "generally" watch TV on an average day are under 30 - while 27% are 31-49 and 20% are over 50, a study by Attest found.
Fox Corp. posted an eye-opening 5% gain in the most recent first quarter to about $2 billion in linear affiliate revenue, a number that has been trending higher.
Retail brands are moving aggressively toward digital channels, while tech and finance firms are doubling down on performance marketing.
A Nielsen marketing survey finds 42.4% of ad-supported viewing time is now on streaming platforms, with ad spend estimated to increase 25% this year to over $20 billion.
The lawsuit follows a comprehensive analysis by the Media Rating Council asserting that Adalytics reports failed to understand how the ad industry filters fraudulent ad traffic.
"This is unusual. Approval usually doesn't decline for economic reasons until unemployment or inflation rise; instead, it seems the public is reacting to proposed changes," Ipsos' political team says
about Trump's first 100 days of economic turmoil.
When Presearch couldn't guarantee user privacy with known ad units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types and
geography.
Just when I thought the digital media universe couldn't get more alienating, Horizon Media's research team stumbled on an incredible new Millennial-Alpha household trend: family time.
While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the fact, for important reasons Adalytics did not take into account.
The study is expected to presume the marketplace will consolidate from a multitude of contenders to two recognized ad "currencies," which is consistent with the history of the ad industry.
YouTube had a leading 21% share of streaming minutes in 2024. Compared to just FAST platforms, YouTube is far ahead in streaming minutes, followed by Tubi with a 4% share and Roku with 3%.
Campaigns that succeed in 2025 will come from advertisers that recognize the data is about permanent shifts in how media is consumed, not just election trends, according to LoopMe head of political
Robin Porter.
Almost three-quarters of Netflix viewers watched at least two programs during the second half of last year.