Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "media measurement"
- The top 15 acquired programs on streaming platforms in 2021 averaged 19.62 billion minutes among persons two years of age and older.
- Ad-supported media's share of consumer time spent with media fell to its lowest point ever in 2021, and is projected to continue falling over the next several years.
- Accurate portrayals of historically excluded or marginalized people makes shows more engaging.
- "The vast majority of the sites spreading election misinformation a year ago have continued to promote the narrative that the election was not legitimate, while defending, downplaying, or redirecting blame for the riot," NewsGuard's analysts note in the new report.
- According to CBS' analysis of first- and third-party research, Nielsen is overstating/over-representing BBO penetration.
- The disclosure follows Nielsen's decision to incorporate broadband-only homes into its universe beginning in January.
- "We are greatly concerned that 'Nielsen One' is being built atop a broken and defective measurement and currency foundation," charged VAB chief Sean Cunningham.
- Nielsen One Alpha will focus on ad campaigns, not programming, and is set to fully launch in 2022. It is a deduplicated ad measurement service that accounts for age and gender information, spanning across all screens: linear TV, connected TV, computer and mobile.
- Managing campaigns now takes an average of nine types of software or digital platforms.
- Advocado says the deal gives it an integrated ad verification, attribution and campaign coordination platform, for advertisers to efficiently track and measure their ads.
- NBC sketched out six key areas of segmentation: audience measurement, audience verification, brand measurement, incrementality measurement, sale impact, multi-touch attribution and business-outcome guarantees.
- What is the value of CBS's report last week that network viewing minutes so far this fall were in the hundreds of billions?
- Long-time media industry researcher Jane Clarke is retiring as managing director of CIMM. Consultant Jon Watts is succeeding her.
- Nielsen One was characterized as a "streaming-first orientation" because of increasing demand from advertisers.
- The pilot will test various approaches to the use of Virtual ID (VID) for television, with the goal of identifying the most accurate model for ad-campaign reach and frequency metrics.
- The MRC Wednesday disclosed new milestones in the evolution of ad and media measurement standards, including the role of algorithms and the status of outcome measurement.
- While more attention leads to increased recall, shorter ads were more attention-efficient and did more work in a shorter period of time. Dentsu's "Attention Economy" research program is focused on measuring the true value of attention across channels, platforms, and formats, to reroute the way the ad industry judges an ad's real success.
- Global organizations across the industry are continuing the journey to future-proof technology and data stacks against coming privacy changes and build out a "cookieless measurement stack."
- Last year, more YouTube viewers watched content on their big TV screens than anywhere else, at 53%, up from 34% in 2019.
- Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand.
- Industry folks discuss cross-platform measurement, now a hot topic along with the MRC's de-accreditation of Nielsen metrics.
- If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, buying and measurement metric that drives virtually all U.S. television ad spend -- the real nemesis to modernizing the TV and video ad industry.
- "How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorically answering, "We are not going to get there, right?"
- TV commercial wear-out isn't just about too much frequency of viewing spots, but also about time duration between when those messages run.
- The second day of the ARF conference opened with P&G's Marc Pritchard offering "cornerstones" needed to address the gordian knot of crossmedia measurement -- and other advertising concerns -- with a call-to-action for constructive disruption.
- Nielsen will transition to impressions-based reporting for local U.S. TV station ad buying and selling at the same time as the integration of broadband-only homes into Nielsen local TV measurement.
- TV's strong ad revenue growth looks to be short-lived, according to MoffettNathanson, which estimates a 6% rise for Q3 and an 8% decline in Q4. These projections do not include new premium streaming advertising VOD platforms.
- The Advertising Research Foundation asserts the industry is at a "crossroads," which isn't exactly a first time.
- Although linear TV is drawing the negative headlines, digital video's satisfaction level is slightly lower.
- While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ad spending fell 21.1% to $8.73 billion.
