Search results for "media measurement"

• OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'
  Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it.
  September 25, 2023  Tags: ad targeting, agency, attention, audience measurement, audience targeting, behavioral targeting, data, digital, engagement, measurement, media buying, media measurement, metrics, neuromarketing, research, search
• Rao Succeeds Kenny As Nielsen CEO
  Rao, who has served as CEO of Nielsen's Audience Measurement business since 2023, is a 23-year veteran of Nielsen, beginning as director of client consulting for BASES, shortly after Nielsen acquired it in 1998.
  September 14, 2023  Tags: advertising, audience measurement, management, media measurement, nielsen, personnel, research, television
• 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
  Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
  August 31, 2023  Tags: ad spending, advertising, artificial intelligence, attribution, audience targeting, budgets, cookie tracking, cookies, data, digital, economy, generative ai, media buying, media measurement, pinterest, privacy, research, search, strategy
• Top Maturing Platforms For Streaming, CTV Losing Share To Smaller Ones: Comscore
  With 75% of growth in video hours on CTV devices from smaller platforms, YouTube is the only one of the top six platforms that has grown share with a leading 28% of total video hours vs. 24% a year ago.
  August 29, 2023  Tags: amazon prime video, apps, comscore, connected tv, cord-cutting, digital, disney+, hulu, media measurement, netflix, pluto tv, research, streaming, television, youtube
• IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
  Measure, calibrate, and optimize are part of a new strategy outlined by Integral Ad Science in a white paper released Tuesday.
  August 22, 2023  Tags: ad optimization, advertising, brand safety, brands, campaigns, content, iab, keywords, media, media measurement, research, search, seo, strategy
• CTV Faces Challenge In Persuading Marketers About Performance
  Consistent measurement methods, ad verification, brand safety and the quality of content are key impediments to faster growth in CTV ad spending.
  August 10, 2023  Tags: ad spending, cmmr, connected devices, connected tv, ctv, digital, media measurement, research, television, video
• Linear TV Prime-Time Upfront Shrinks 5%, CTV Expands 31%
  "What we are witnessing is both forms of TV content access - linear and streaming - coming together in the thinking of major national TV advertisers and their time buyers," says MediaDynamics President Ed Papazian. This year's linear TV upfront ad market is down 5% to a combined $19.1 billion, according to Media Dynamics estimates, while streaming platforms from TV network-owned companies have seen a 31% rise to $8.03 billion.
  August 10, 2023  Tags: advertising, analytics, broadcast networks, cpm, digital, media buying, media measurement, research, streaming, television, upfront
• Brands Grapple With Media-Mix Strategies As 2023 Ticks On
  Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes that as more people listen to audio and podcasts, ad dollars will shift in unexpected ways.
  August 9, 2023  Tags: ad buys, ad optimization, ad performance measurement, ad spending, analytics, audience measurement, audience targeting, audio, digital, forecast, media measurement, metrics, mixed media, performance marketing, podcast, podcasts, research, search
• Nexxen Partners With Lumen On Omnichannel Attention Measurement
  The attention offering can be used across a campaign's lifecycle, from planning through reporting.
  August 8, 2023  Tags: ad performance measurement, artificial intelligence, attention, campaigns, connected tv, digital, display, dmp, dsp, media buying, media measurement, research, television, video
• Moz Develops Measurement For Brand Strength And Salience
  Moz believes its developers have created a first-of-its-kind metric that can measure brand strength and salience. The company on Monday released the measurement platform at its annual conference.
  August 7, 2023  Tags: ad performance measurement, advertising, api-driven, brands, digital, email, measurement, media buying, media measurement, metrics, research, roi, search, seo
• TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds
  About 16% to 17% of viewers said they "can't tolerate ads, no matter what," according to Hub Entertainment Research data, while around 34% to 35% of viewers said they are willing to watch ads to see shows they are interested in.
  August 1, 2023  Tags: advertising, avod, connected tv, digital, entertainment, media measurement, research, streaming, television, viewability
• Dentsu: 'Radio Shines,' Outperforms Attention Paid To Video Ads
  "Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online video ads measured" by Dentsu Media's proprietary media attention benchmarks.
  August 1, 2023  Tags: advertising, agency, attention, audio, digital, media measurement, metrics, mobile, performance marketing, podcasts, radio, research, search, social media, streaming, video, voice search
• Former Nielsen Exec And Data Scientist Leslie Wood Joins iSpot
  As chief data officer of Nielsen-owned NCSolutions, Wood developed new ways to use data for incremental measurement and targeting. Wood will oversee data science at iSpot for TV and video-measurement products at iSpot.
  July 27, 2023  Tags: advertising, data, management, media measurement, nielsen, research, television, video
• Premium Inventory Access Drives ATV Spend Increases: Survey
  Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important.
  July 27, 2023  Tags: ad inventory, ad performance measurement, ad spending, ad technology, advanced tv, advertising, audience measurement, audience targeting, brand safety, data, inventory, media measurement, performance marketing, programmatic, research, search, targeting
• Streaming, Video Gaming Remain Strong In June, Kids TV Screen Time Rises
  Total TV screen time for kids 2-17 grew about 20% in June vs. May, largely driven by non-traditional viewing, according to Nielsen. Non-traditional TV options including streaming and video games amounted to 90% of the increased usage.
  July 26, 2023  Tags: discovery, disney, gaming, kids, media measurement, ratings, research, streaming, teens, television, video
• CIMM Study Finds Passive TV Measurement More Accurate Than Active Methods
  The CIMM-sponsored study, conducted by HyphaMetrics, found passive methods detected 78% of TV minutes viewed vs. only 22% for active methods.
  June 26, 2023  Tags: advertising, media measurement, nielsen, research, television
• Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds
  A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the carbon emissions, according to a recent study. Here's why. The analysis proved a spot in view for 10 seconds produced 64% less carbon emissions than a spot with a 5-second in-view time. The Scope3 carbon emissions model, which calculates the total grams of carbon dioxide released from digital impression delivery (gCO2e), was the standard measurement used for the study.
  June 23, 2023  Tags: ad buys, agency, artificial intelligence, attention, data, decarbonization, display, engagement, europe, media buying, media measurement, metrics, programmatic, research, search, sustainability, viewability
• Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
  Intent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and reach and reduced CPC, with 2.5 times greater overall campaign efficiency, Foundry data shows.
  May 5, 2023  Tags: ad targeting, advertising, b2b, big data, cpc, ctr, data, display, google, intent, media measurement, paid search, performance marketing, ppc, research
• 64% Of Buyers Consider Creator-Generated Videos 'Premium'
  Most TV/video buyers are treating "creator-driven" and professional video content much alike in terms of moving budgets back and forth and the metrics they employ, according to an Advertiser Perceptions survey for IAB.
  May 3, 2023  Tags: audience measurement, budgets, media measurement, research, user-generated content, video
• A Convenient Truth
  The alt currency companies seeking JIC certification use what some researchers might refer to as "convenience samples," because their data is conveniently available.
  May 3, 2023  Tags: media measurement, nielsen, ratings, research, television
• How Cookie Deprecation Sentiment Shifted For Advertisers, Publishers
  DoubleVerify released findings from its research examining evolving cookie deprecation strategies and the shift toward user privacy and its impact on digital advertising.
  May 2, 2023  Tags: ad buys, advertising, analytics, contextual advertising, cookies, data, digital, media buying, media measurement, research, search
• Most Marketers Planned To Increase Ad Budgets For 2023
  Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more.
  May 1, 2023  Tags: budgets, cmmr, ctv, digital, display, media measurement, media planning, nielsen, ott, social media, television, video
• MRC (WMD?)
  The answer depends on what you believe the role of the MRC actually is. Or at least, what it's supposed to be.
  May 1, 2023  Tags: ad spending, advertising, agency, audience measurement, dsps, media measurement, nielsen, ratings, research, supply side platform, television, upfront
• How Does Industry Pro Use Of Social Media Influence Media Neutrality?
  A new report doesn't answer that, but it shows Twitter is the top place they share professional content, while LinkedIn is No. 1 for consuming it.
  April 10, 2023  Tags: advertising, content, digital, instagram, linkedin, media, media buying, media measurement, media planning, research, social media, television, tiktok
• CIMM Study Aims To Improve Use Of Smart TV Data In Measurement
  CIMM looks to explore and identify ways to address the lack of standardization and other issues with ACR data.
  April 3, 2023  Tags: acr, audience measurement, connected tv, cross-device measurement, ctv, data, data management, media measurement, research, smart tvs, streaming, television
• Live, Linear TV Viewing Continues To See Declines, While AVOD Shows Modest Gains
  Live, linear TV continues to be challenged by viewership declines -- down between 14% and 20% per month, according to MoffettNathanson Research. Cable TV networks have seen significant viewership declines -- down 18% to 21% for each month -- using the Nielsen C3 ratings metric. These declines have steepened compared to earlier in 2022, where there were 13% to 17% declines for the first three months.
  March 29, 2023  Tags: advertising, avod, cable tv, connected tv, forecast, media measurement, nielsen, ratings, research, revenue, television
• Watching TV On Other Devices: Will 18-Year-Olds Still Want To Watch On Smaller Screens?
  Will TV marketers and TV programming execs need to make major changes for 18-year-olds -- the next generation of major TV users?
  March 27, 2023  Tags: digital, forecast, media measurement, research, streaming, television
• ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
  A controversial consequence of the move will likely mean lower average TV ratings based on a bigger TV universe denominator.
  March 27, 2023  Tags: advertising, audience measurement, media measurement, ratings, research, television
• Marketers Rate Sales Lift As Most Important Advertising Indicator
  Top-line results are considered more significant than other metrics such as return on ad spend and audience reach.
  March 23, 2023  Tags: cmmr, cmo, media measurement
• Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
  The ARF said the atlas is part of its ongoing "attention validation initiative," and a preliminary version will be released in late April.
  March 21, 2023  Tags: ad serving, advertising, media, media measurement, neuromarketing, research