The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in viewership and revenue.
Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion. Peacock got 3.0 million from promo/ad efforts around an AFC Wild Card Game.
The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly a year after Comscore sided with Nielsen's defense of the MRC vis a vis OpenAP's JIC.
TV advertising still has a strong impact on consumers. But when ads are consumed has a greater impact on whether they really work optimally.
Boosted by strong interest in blockbuster films, ABC's "Academy Awards" delivered 19.5 million viewers, according to Nielsen.
The Norwell, MA-based media shop is rolling out a new media data-management platform, "FutureSight." Chasin most recently served as chief measurability officer at VideoAmp.
The research revealed that "effective" CPMs for addressable campaigns are more efficient than linear eCPMs when it comes to "light" consuming linear TV viewing audiences. Addressable TV - through
messaging on multichannel video program distributors - is more precise and outperforms IP address matching.
VidMob identified five creative insights for top-performing Super Bowl ads. You might need a car in that commercial or a backdrop of grand vistas -- a city, rural location or even the stars and
planets.
Linear TV's average daily reach sank 4% to around 57 million homes In second-half 2023 vs. the year before, Samba TV says - and that reach number was virtually flat.
Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
I began covering market intel/measurement tech firm Skai as Kenshoo when Aaron Goldman, now Mediaocean CMO, ran marketing. VP of products Crissi Cupak has worked at Skai since 2013.
A new study by Mrge, a global platform for commerce advertising, defines what is means to combine performance marketing, commerce content, and affiliate marketing. Data suggests changes are afoot.
The reality is that publishers and TV networks cannot guarantee sales -- all they can do is provide a good advertising environment.
Disney Advertising is adding more data-measurement providers, expanding its "clean room" efforts and has started its first streaming "shoppable" ad format. Disney released these new additions at its
annual "Global Tech & Data Showcase" on Wednesday for the first time at the Consumer Electronics Show.
In response to Netflix's research release last week, MoffettNathanson Research says "63% [two-thirds] of viewership was driven by titles neither in the top 100 nor in the bottom 10,000." Netflix said
99% of all viewing came from 18,000 titles, with nearly 100 billion hours viewed. MoffettNathanson adds that 10 titles drove 8% of all viewership in the first half of 2023, and 100 titles drove 33%.
Microsoft's new AI model, Phi-2, is capable of running on devices and outperforming others from Meta or Google, the company said Tuesday.
A new report from Pew Research Center shows YouTube continues to dominate in the teen demographic. Black and Hispanic teens are using the internet more than their white peers.
Agencies refuse to be left behind in the AI frenzy. Many expect the AI-driven savings to more than double YoY, increasing by 134% in 2024.
Despite the push for streamers to cut TV/movie spending, major platforms keep funding billions on new TV and movie content, according to analysts from Bernstein Research.
Although marketers recognize the importance of attention metrics, there are varying perspectives on how it should be used, and for what type of media.
Vizio's Inscape says cable, satellite, and over-the-air platforms combined posted a nearly 77% share of sports TV/video viewing and nearly 82% of all news TV and video viewing in Q3 2023.
The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is
operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.
Google asked Comscore to examine 15 Super Bowl LVII campaigns that ran on YouTube to determine how they reach viewers who watch the ads exclusively on CTV. Here's what it found.
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
But the ARF report is nonetheless worth reading if you want to get a handle on the burgeoning supply chain of "attention measurement" researchers, both native and non-native.
Omnicom's OMD unit and Teads will release results of what they call a pioneering neuroscience study analyzing the new metric, as well as three measurement tools associated with it.
Rao, who has served as CEO of Nielsen's Audience Measurement business since 2023, is a 23-year veteran of Nielsen, beginning as director of client consulting for BASES, shortly after Nielsen acquired
it in 1998.
Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
With 75% of growth in video hours on CTV devices from smaller platforms, YouTube is the only one of the top six platforms that has grown share with a leading 28% of total video hours vs. 24% a year
ago.
Measure, calibrate, and optimize are part of a new strategy outlined by Integral Ad Science in a white paper released Tuesday.