Netflix Viewing Per Day Slips, Total U.S. Viewing Up 2%

Although Netflix’s total U.S. viewing hours grew 2% in the first half of 2025 to 20.3 billion, the average subscriber viewing per day is down, according to Nielsen by way of a report in MoffettNathanson Research.

Average subscriber viewing declined 6% to 1.4 hours per day in the first six …

Next story loading loading..

Discover Our Publications