YouTube 12-Month Ad Spend Soars 20%, Could Go Higher
- by Wayne Friedman , March 31, 2025
New research shows YouTube, while it is the largest and an ever-growing connected TV platform, has room to improve versus other similar free/advertising video-on-demand services.
MoffettNathanson Research estimates YouTube pulled in $0.18 in U.S. advertising revenue per streaming hour in 2024.
This is ahead of Roku Channel ($0.15/hour) and Tubi …
