NordVPN has found billions of ad tracking cookies leaked on the dark web. At least 1.5 billion were from the U.S.
The opening day of the Audience X Science Conference Wednesday offered intriguing insights on leading-edge topics including AI and attention metrics for media and brands.
Google Ad Lead Vidhya Srinivasan provides insights about the future of advertising as advertisers and publishers wonder how Google will add advertising units to AI-supported products.
More than half of data decision-makers said they're less confident about the data they receive from social platforms, an IAB survey found.
The biggest challenge for search is to summarize the world's information - not just organize it, says Jason Hartley, PMG privacy lead and head of search & shopping.
Brands need to rethink how they collect first-party data, because consumers don't trust them.
C-suite marketing leaders and CEOs tend to be more optimistic than lower-level decision makers about audience targeting without tracking cookies.
Isaac Gerber, director of commercial insights and analytics at Captify, developed an organic way to protect consumer privacy, yet analyze behavioral patterns combined with search data.
67% of North Americans say they understand little to nothing about what companies do with their personal data - despite Google, Microsoft and others outlining how their data is used to increase the
relevance of information served up in ads and search queries.
Forty-two percent of people ages 18 to 34 have switched companies or providers over data policies.
When it comes to innovation, companies are often faced with a delicate balancing act between pushing boundaries and minimizing risk. This is particularly true in the realm of privacy, where breaches
and other violations open up exposure to class action lawsuits and irreparable damage to a company's reputation. Hear from DTC Manager, Jennifer Peters, as she shares insights from Olly, an
entrepreneurial brand living inside Unilever's expansive portfolio, and their journey to strike the right balance.
Consumers feel they have little control over how their personal data is used by companies or the government, Pew Research Center reports.
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to
tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent reports.
Consumers also complain that too few messages are highly personalized, CCW Digital reports.
Founder of the "ad quality and transparency" platform stresses that its new report is a "preliminary analysis" of data and does not offer legal advice or allege that any laws have been violated.
Of the firms using AI, 42% describe the impact as very positive, Ascend2 and RPEOrigin report.
Peter Jakus, product manager at Bloomreach, said while Apple has tried to take the privacy lead among the major browsers, bad actors who abuse digital tracking technologies for nefarious purposes
often rely on the same underlying tools such as cookies and URL parameters, as honest marketers.
A group of UC Berkeley students and faculty members conducted an experiment that allowed people to compare two generative AI models simultaneously, giving models the ability to compete for the best
response.
The Platform Accountability and Transparency Act would require large social platforms to share ad libraries, statistics about content moderation, and other data with researchers.
A government operated Missouri website that offers information about COVID-19 appears to have sent ad-related data about visitors to TikTok, researchers at Princeton University reported this week.
Netflix could take a big loss among young subscription-owners in the shift to making free password-sharing users pay for the service, a study says.
A federal judge granted preliminary approval to Google's $23 million settlement of a 13-year-old lawsuit over allegations that the company leaked consumers' personal information by transmitting their
search queries to publishers.
More than half of executives in a recent survey by IDC agreed user tracking will soon become obsolete. Yet more than 40% are not familiar with targeting technologies other than advertising
identifiers.
Brands often have too much data, and they lack the ability to use it effectively. Bill Magnuson, CEO of customer engagement platform Braze, tells us why.
The difficulty of opt-out procedures has not improved much in the past quarter, according to data from Neutronian. Insights into health care and data providers and health-related publishers are
analyzed in the report, which also includes search and retail media companies.
Almost two-thirds of U.S. consumers said they trust social media platform Facebook the least.