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Search results for "privacy"
- A four-to-one vote by the FEC approved an advisory opinion on Google's proposed pilot program for the 2022 elections that would keep campaign emails out of users' spam folders.August 12, 2022 Tags: digital, email, google, politics, privacy, research, search, spam
- Opt-in rates have stabilized in the year since Apple started asking customers for consent to share device identitiers used by advertisers.
- Growing mistrust has 40%+ saying they wish they could refuse to share any data with advertisers online.
- Sixty-two percent of people in the U.S. have never demanded that a business delete their personal information.
- Google continues to reduce the rankings of some information-broker websites that make a business out of displaying personal data.
- Native advertising, augmented reality and dynamic creative optimization are among the tools marketers can adopt to engage consumers.
- The way companies handle people's data has significant implications for brand value and trust.July 12, 2022 Tags: big data, cmmr, data, data management, data mining, data sharing, data-targeting, database marketing, privacy
- "Companies that make false claims about anonymization can expect to hear from the FTC," Kristin Cohen, acting associate director for the division of privacy and identity protection, writes.July 11, 2022 Tags: data, data management, digital, ftc, health, location-based, policy, politics, privacy, research
- But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by MMA Global and Boston Consulting Group finds.June 7, 2022 Tags: ad spending, apple, audience targeting, cookie tracking, cookies, cpg, digital marketing, email, financial services, health care, marketing, privacy, research, roi, social media, technology
- Brian O'Kelley, CEO and co-founder of Scope3, credited with the invention of programmatic advertising and the ad exchange, said about 3% or 4% of all energy use in the world powers the internet. And all those emissions are funded by advertising.May 20, 2022 Tags: ad blocking, advertising, digital, google, privacy, programmatic, research, search
- Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
- The Advertiser Perceptions survey, released by the IAB this morning, shows ad execs are most optimistic about CTV due to the deprecation of cookies and mobile IDs.May 3, 2022 Tags: ad buys, ad spending, advertising, agency, audience targeting, connected tv, cookies, data, mobile, privacy, research, television
- The Markup released initial findings from a study that found Facebook has been quietly gathering personal data about a variety of situations, including prospective college students when they apply online for financial aid.
- But many don't know how to effectively use it, Forrester reports.
- Tech companies like Google implement controls that allow consumers to see and manage interests associated with them that are used to target ads. How does this awareness impact online behavior?April 4, 2022 Tags: ad targeting, advertising, amazon, apple, data, data management, email, facebook, google, government, privacy, research, search, social media
- Google has been collecting data from Android devices and sending the information to its servers, a research paper finds.March 23, 2022 Tags: android, apps, google, messaging, mobile, paid search, privacy, research, search, smartphone
- Most customers don't understand what the notices actually mean to them, The CMO Survey reports.
- The research looked at whether all privacy notices used identical language -- and which, if any, language seemed "scary."
- Publishers using Next-Gen Solutions -- now available for the open web -- must also have adopted Yahoo ConnectID, which enhances audience matching, enabling advertisers to deliver more relevant messaging.February 18, 2022 Tags: ad spending, ad tracking, contextual advertising, contextual tracking, cookie tracking, data, mobile, online publishing, privacy, research, search, tracking, yahoo
- Security is "no longer just a technology issue," according to a study by IDG Communications.
- Rapid growth in purchases of VR/AR accessories has raised concerns over data-collection practices, as targeting user content based on facial movements may negatively impact user privacy and safety.January 20, 2022 Tags: biometrics, consumer experience, data management, digital, facebook, gaming, meta, privacy, research, retail, revenue, social media, technology, virtual reality, wearable technology
- The finding may indicate that consumers are more receptive to contextual advertising.January 20, 2022 Tags: brand image, brand marketing, brand safety, brands, cmmr, privacy, social media, social networking, social networks, trust-based marketing
- Podcasts and video are on the rise, and supplier websites are deemed the most valuable information sources, TREW Marketing and GlobalSpec report.January 11, 2022 Tags: b2b, content, covid-19, data, data management, data sharing, digital, email, podcasts, privacy, research, search, social media, video
- The portion of U.S. adults who said they are likely to watch advertising for lower streaming fees slipped by three percentage points.January 7, 2022 Tags: advertising, avod, cmmr, digital, media buying, privacy, research, streaming, technology, television, wearable technology
- Princeton University will delete all data that was collected as part of a "secret shopper" study, and will notify website operators about the study.
- Princeton University has cut short a privacy study that involved sending potentially misleading emails to a host of website operators, including nonprofits and small bloggers.
- Likening the current period to past times of crisis and recession that spawned innovation, Dentsu said brands have an opportunity to grow sales by adapting to technologies and ways of working.
- "We are writing to urge you to immediately end all surveillance advertising to children and adolescents, including the use of artificial intelligence to optimise the delivery of specific ads to the young people most vulnerable to them," Fairplay, Accountable Tech, the Electronic Privacy Information Center, Fight for the Future and 42 other organizations say in a letter sent Tuesday to CEO Mark Zuckerberg.November 16, 2021 Tags: ad serving, ad targeting, data, data management, digital, facebook, personalization, policy, privacy, research, teens
- Pew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrats' differing views on Twitter's major issues and overall impact on democracy.November 15, 2021 Tags: consumer experience, content issues, digital content, engagement, fake news, news, politics, privacy, research, social media, twitter
- Every marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, data insights analyst, Goodway Group.November 8, 2021 Tags: ad campaign, analytics, data, data management, database marketing, health, metrics, microsoft, performance marketing, privacy, research, search
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All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.