Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "privacy"
- Netflix could take a big loss among young subscription-owners in the shift to making free password-sharing users pay for the service, a study says.
- A federal judge granted preliminary approval to Google's $23 million settlement of a 13-year-old lawsuit over allegations that the company leaked consumers' personal information by transmitting their search queries to publishers.
- More than half of executives in a recent survey by IDC agreed user tracking will soon become obsolete. Yet more than 40% are not familiar with targeting technologies other than advertising identifiers.
- Brands often have too much data, and they lack the ability to use it effectively. Bill Magnuson, CEO of customer engagement platform Braze, tells us why.
- The difficulty of opt-out procedures has not improved much in the past quarter, according to data from Neutronian. Insights into health care and data providers and health-related publishers are analyzed in the report, which also includes search and retail media companies.
- Almost two-thirds of U.S. consumers said they trust social media platform Facebook the least.
- Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- and likely the ad industry's -- first anti-fraud evangelist. In this Q&A, he explains why mobile has become the biggest vector for fraud and why the ad industry has taken its eyes off the ball.
- Privacy laws that require companies to obtain consumers' consent don't go far enough, a new report suggests.
- Marigold has announced global survey results with the 2023 Consumer Trends Index -- and its new rebranding.
- Data tracking and the role that big tech companies play online is one of the greatest concerns for parents in the U.S., at 69%, vs. parents in the U.K. -- at 6%, according to data released Thursday.
- The portion of marketers in the U.K. who cited challenges communicating with colleagues has grown from 26% last year to 33% this year.
- Almost two-thirds of data leaders said privacy concerns limit their ability to effectively use data, making less than 40% of their data usable.
- The search for a cookie replacement comes as about 30% of global web traffic is unaddressable because of cookieless browsers.
- Email addresses are the "durable" identity links that allow sensitive personal information to show up in retargeted ads, researchers say.
- Apps without a privacy policy were more likely to share data with advertisers about mobile users.
- AdTheorent Health recently announced the launch of Predictive Audiences for the healthcare industry. It allows programmatic advertisers to target audiences in a more precise, data-driven and less opaque manner than previously possible.
- The increasingly fragmented streaming environment has accelerated an already serious problem.
- Magna points to "robust growth" of 19% in keyword formats including search and retail media during first-half 2022, and forecasts retail media advertising will increase from $31 billion this year to $42 billion in 2023. Out-of-home, another strong area, has seen 30% growth.
- About three quarters of U.S. consumers said it's acceptable to receive more relevant ads based on the media they consume.
- While the shift was small -- 42% vs. 48% in a comparable study fielded by the ARF in 2021 -- it was likely because Americans have been given greater control over privacy settings by Apple, Google and others.
- Meta was hit with a new privacy lawsuit for allegedly collecting data about smartphone users' online activity by injecting tracking code into sites visited through the company's in-app browser.
- Brands with in-house teams are 82% more likely to use AR than external agencies, according to research from Emodo Institute. The report analyzes ad-creative preferences and trends with a focus on the adoption of creative formats such as AR, DCO, and Native Advertising, and provides insights on the appeal and effectiveness of these formats and the correlations between creative strategies and privacy concerns.
- Most media professionals are worried that changing policies will impair plans for digital media buys.
- Media professionals are not in sync with consumers' understanding of data privacy policies and concerns over how policies will impact work, and how companies navigate these changes.
- A four-to-one vote by the FEC approved an advisory opinion on Google's proposed pilot program for the 2022 elections that would keep campaign emails out of users' spam folders.
- Opt-in rates have stabilized in the year since Apple started asking customers for consent to share device identitiers used by advertisers.
- Growing mistrust has 40%+ saying they wish they could refuse to share any data with advertisers online.
- Sixty-two percent of people in the U.S. have never demanded that a business delete their personal information.
- Google continues to reduce the rankings of some information-broker websites that make a business out of displaying personal data.
- Native advertising, augmented reality and dynamic creative optimization are among the tools marketers can adopt to engage consumers.
