Search results for "privacy"

• Google, DOJ Blind To Remedy That Would Create Index For Search, Businesses
  The consortium, intended to facilitate the creation of search engines and reduce reliance on Google and Bing, is made up of 14 partners from seven European countries.
  May 19, 2025  Tags: ad campaign, advertising, ai, artificial intelligence, bing, cloud computing, data, europe, google, open source, privacy, research, retail, search, seo
• Decentralized Search Engine Gives Advertisers An Abundance Of Data
  When Presearch couldn't guarantee user privacy with known ad units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types and geography.
  May 13, 2025  Tags: ad performance measurement, ad targeting, advertising, attribution, conversion cycle, ctr, data, digital, impressions, location-based, media measurement, mobile, performance marketing, privacy, research, search, start-ups, venture capital
• Digital Distress: 80% Of Americans Report Anxiety Over Online Safety
  Half of those surveyed said protecting their bank account details and login credentials is their highest priority.
  April 24, 2025  Tags: brand safety, cmmr, cyber security, privacy
• Who Ya Gonna Believe, Me Or Your Own Lying Bot?
  New research shows advanced AI models, including popular LLM agents, routinely lie in pursuit of their goals, raising new concerns about the reliability of their outputs.
  April 4, 2025  Tags: ai, artificial intelligence, google, media buying, microsoft, misinformation, open source, privacy, research, technology
• Gen AI's Marketing Power Relies On Quality Data
  A significant number of marketing leaders worldwide said they confront barriers toward realizing the full potential of harnessing data for insights.
  January 3, 2025  Tags: big data, cmmr, data, data management, data mining, data sharing, data-targeting, database marketing, first-party data, privacy, third-party data
• Most Consumers Are Satisfied With Collection Of Financial Data
  Consumers feel basic data is most appropriate for financial institutions to collect, followed by credit scores and history and account types open.
  December 4, 2024  Tags: big data, cmmr, data, data sharing, privacy
• Truth Behind Digital Privacy And Controls
  Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
  December 2, 2024  Tags: ad performance measurement, artificial intelligence, audience measurement, consumer, consumer experience, cyber security, data, data management, financial, financial services, internet security, measurement, media buying, meta, privacy, research, search, social media, tiktok
• Judge Sides With Meta In Fight Over Research Tool
  A federal judge has rejected Amherst University professor Ethan Zuckerman's request for an order preventing Meta Platforms from suing over a tool designed to study how Facebook's algorithms affect users' health.
  November 8, 2024  Tags: algorithms, digital, facebook, hacking, health and wellness, meta, privacy, research
• Patchwork Of Data-Privacy Laws Challenges Brands
  In the absence of a federal privacy law, marketers are confronting state privacy laws that could expose them to fines, sanctions and other legal consequences.
  August 27, 2024  Tags: cmmr, privacy
• Microsoft Confirms Release Of Recall AI Search Feature To Testers In October
  Microsoft's controversial Recall AI service takes screenshots of activity on Windows run computer screens so people can later search their machine for specific information.
  August 21, 2024  Tags: artificial intelligence, media buying, microsoft, photography, privacy, research, search, windows
• New Ethics Guidelines Outline Best Practices For Marketers
  The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
  July 26, 2024  Tags: advertising, agency, ana, artificial intelligence, children, consumer experience, corporate ethics, corporate responsibility, diversity, gay/lesbian, generative ai, inclusivity, marketing, metrics, privacy, recommendations, regulation, research, technology
• What Hackers Do With 54B Leaked Cookies
  NordVPN has found billions of ad tracking cookies leaked on the dark web. At least 1.5 billion were from the U.S.
  April 8, 2024  Tags: ad tracking, cookie tracking, cookies, data, email, google, hacking, malware, media buying, microsoft, privacy, research, search, tracking, youtube
• ARF Day One: Research And Measurement Becoming Ever More Complex
  The opening day of the Audience X Science Conference Wednesday offered intriguing insights on leading-edge topics including AI and attention metrics for media and brands.
  March 21, 2024  Tags: artificial intelligence, attention, audience measurement, data, events, media, metrics, new york, privacy, research
• Google Ad Lead Vidhya Srinivasan Muses About The Future Of Advertising
  Google Ad Lead Vidhya Srinivasan provides insights about the future of advertising as advertisers and publishers wonder how Google will add advertising units to AI-supported products.
  March 20, 2024  Tags: advertising, artificial intelligence, campaigns, creative, data, google, paid search, policy, privacy, research, search, technology, travel, youtube
• Fading Data Signals Push Marketers To Question Their Accuracy
  More than half of data decision-makers said they're less confident about the data they receive from social platforms, an IAB survey found.
  March 19, 2024  Tags: big data, cmmr, cookie tracking, cookies, data, data sharing, first-party data, privacy
• Floating The Balloon: AI Moves Search From Mobile 'Near Me' To 'For Me' Mindset
  The biggest challenge for search is to summarize the world's information - not just organize it, says Jason Hartley, PMG privacy lead and head of search & shopping.
  March 15, 2024  Tags: artificial intelligence, chatbots, google, location-based, microsoft, privacy, research, search, technology
• Sharing Personal Data Becomes Easier When Consumers Don't Feel Prodded Or Pushed
  Brands need to rethink how they collect first-party data, because consumers don't trust them.
  February 1, 2024  Tags: consumer, consumer experience, cookie tracking, data, data management, privacy, research, web sites
• Confidence About Cookieless Future Varies By Job Rank
  C-suite marketing leaders and CEOs tend to be more optimistic than lower-level decision makers about audience targeting without tracking cookies.
  December 1, 2023  Tags: cmmr, cookie tracking, cookies, first-party data, privacy
• Net Searcher Sentiment Replaces NPS With Unbiased Search Data
  Isaac Gerber, director of commercial insights and analytics at Captify, developed an organic way to protect consumer privacy, yet analyze behavioral patterns combined with search data.
  November 3, 2023  Tags: advertising, analytics, consumer, data, marketing, metrics, online publishing, privacy, publishing, research, search
• Many Americans Still Don't Know What Companies Do With Their Data
  67% of North Americans say they understand little to nothing about what companies do with their personal data - despite Google, Microsoft and others outlining how their data is used to increase the relevance of information served up in ads and search queries.
  October 23, 2023  Tags: data, data management, digital, google, privacy, research, search, social media, trust-based marketing
• Younger Consumers Are Most Likely To Protect Privacy
  Forty-two percent of people ages 18 to 34 have switched companies or providers over data policies.
  October 19, 2023  Tags: big data, cmmr, cookie tracking, cookies, data, data management, data mining, data sharing, data-targeting, database marketing, first-party data, identity, identity solutions, privacy, third-party data
• Balancing Act - Maximizing Innovation While Minimizing Risk
  When it comes to innovation, companies are often faced with a delicate balancing act between pushing boundaries and minimizing risk. This is particularly true in the realm of privacy, where breaches and other violations open up exposure to class action lawsuits and irreparable damage to a company's reputation. Hear from DTC Manager, Jennifer Peters, as she shares insights from Olly, an entrepreneurial brand living inside Unilever's expansive portfolio, and their journey to strike the right balance.
  October 19, 2023  Tags: brands, d2c, innovation, privacy
• Privacy, American-Style: Most People Are Worried, Republicans More Than Democrats
  Consumers feel they have little control over how their personal data is used by companies or the government, Pew Research Center reports.
  October 18, 2023  Tags: artificial intelligence, cyber security, data, data management, email, government, politics, privacy, research
• AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
  Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
  October 17, 2023  Tags: advertising, amazon, data, data management, data-targeting, first-party data, google, health, health care, machine learning, marketing, media measurement, media planning, microsoft, personalization, privacy, research, search, tiktok, tracking
• The Password Plague: Consumers Are Abandoning Purchases Out Of Frustration
  Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
  October 16, 2023  Tags: asia, australia, biometrics, china, cyber security, ecommerce, email, india, japan, privacy, research, uk, web sites
• 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
  Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
  August 31, 2023  Tags: ad spending, advertising, artificial intelligence, attribution, audience targeting, budgets, cookie tracking, cookies, data, digital, economy, generative ai, media buying, media measurement, pinterest, privacy, research, search, strategy
• Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
  TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
  August 28, 2023  Tags: ad performance measurement, agency, attribution, consumer, cookie tracking, cookies, cpg, data, demographics, direct response, facebook, gen z, instagram, marketingcpg, messaging, performance marketing, personalization, privacy, recommendations, research, search, social media, tiktok, tracking
• Why Retail Media Could Overtake Search
  More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent reports.
  August 21, 2023  Tags: ad buys, ad technology, advertising, cookie tracking, cookies, data, data management, email, google, media, media buying, privacy, research, retail, search
• Consumers Remain Wary About Data Use, Study Finds
  Consumers also complain that too few messages are highly personalized, CCW Digital reports.
  August 18, 2023  Tags: consumer, customer experience, customer service, data, email, personalization, privacy, research
• Adalytics Exec Advises YouTube Advertisers To Assess Potential Exposure To Kids' Privacy Issues
  Founder of the "ad quality and transparency" platform stresses that its new report is a "preliminary analysis" of data and does not offer legal advice or allege that any laws have been violated.
  August 18, 2023  Tags: google, kids, privacy, research, youtube