The consortium, intended to facilitate the creation of search engines and reduce reliance on Google and Bing, is made up of 14 partners from seven European countries.
When Presearch couldn't guarantee user privacy with known ad units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types and
geography.
Half of those surveyed said protecting their bank account details and login credentials is their highest priority.
New research shows advanced AI models, including popular LLM agents, routinely lie in pursuit of their goals, raising new concerns about the reliability of their outputs.
A significant number of marketing leaders worldwide said they confront barriers toward realizing the full potential of harnessing data for insights.
Consumers feel basic data is most appropriate for financial institutions to collect, followed by credit scores and history and account types open.
Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry.
A federal judge has rejected Amherst University professor Ethan Zuckerman's request for an order preventing Meta Platforms from suing over a tool designed to study how Facebook's algorithms affect
users' health.
In the absence of a federal privacy law, marketers are confronting state privacy laws that could expose them to fines, sanctions and other legal consequences.
Microsoft's controversial Recall AI service takes screenshots of activity on Windows run computer screens so people can later search their machine for specific information.
The comprehensive ethics framework and resource guide for marketers incorporates and expands existing ANA and AIMM guidelines and research and includes the ANA's first guidelines around the ethical
uses of AI in marketing as well as best practices that address privacy, diversity and inclusion and advertising to children.
NordVPN has found billions of ad tracking cookies leaked on the dark web. At least 1.5 billion were from the U.S.
The opening day of the Audience X Science Conference Wednesday offered intriguing insights on leading-edge topics including AI and attention metrics for media and brands.
Google Ad Lead Vidhya Srinivasan provides insights about the future of advertising as advertisers and publishers wonder how Google will add advertising units to AI-supported products.
More than half of data decision-makers said they're less confident about the data they receive from social platforms, an IAB survey found.
The biggest challenge for search is to summarize the world's information - not just organize it, says Jason Hartley, PMG privacy lead and head of search & shopping.
Brands need to rethink how they collect first-party data, because consumers don't trust them.
C-suite marketing leaders and CEOs tend to be more optimistic than lower-level decision makers about audience targeting without tracking cookies.
Isaac Gerber, director of commercial insights and analytics at Captify, developed an organic way to protect consumer privacy, yet analyze behavioral patterns combined with search data.
67% of North Americans say they understand little to nothing about what companies do with their personal data - despite Google, Microsoft and others outlining how their data is used to increase the
relevance of information served up in ads and search queries.
Forty-two percent of people ages 18 to 34 have switched companies or providers over data policies.
When it comes to innovation, companies are often faced with a delicate balancing act between pushing boundaries and minimizing risk. This is particularly true in the realm of privacy, where breaches
and other violations open up exposure to class action lawsuits and irreparable damage to a company's reputation. Hear from DTC Manager, Jennifer Peters, as she shares insights from Olly, an
entrepreneurial brand living inside Unilever's expansive portfolio, and their journey to strike the right balance.
Consumers feel they have little control over how their personal data is used by companies or the government, Pew Research Center reports.
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
Consumers are also leaving websites, but many approve of biometrics as an alternative, Fido Alliance reports.
Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to
tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent reports.
Consumers also complain that too few messages are highly personalized, CCW Digital reports.
Founder of the "ad quality and transparency" platform stresses that its new report is a "preliminary analysis" of data and does not offer legal advice or allege that any laws have been violated.