Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "privacy"
- Likening the current period to past times of crisis and recession that spawned innovation, Dentsu said brands have an opportunity to grow sales by adapting to technologies and ways of working.
- "We are writing to urge you to immediately end all surveillance advertising to children and adolescents, including the use of artificial intelligence to optimise the delivery of specific ads to the young people most vulnerable to them," Fairplay, Accountable Tech, the Electronic Privacy Information Center, Fight for the Future and 42 other organizations say in a letter sent Tuesday to CEO Mark Zuckerberg.
- Pew's analysis covers areas including privacy, on-platform abuse and Republicans' and Democrats' differing views on Twitter's major issues and overall impact on democracy.
- Every marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, data insights analyst, Goodway Group.
- Acceptance of technology has increased vs. 2019, but shoppers still have concerns, AMA-NY reports.
- Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council and Business Performance Innovation Network. This frustration can cause consumers to search for brands that offer a different type of digital verification process.
- Former Facebook employee Frances Haugen blasted the company's practices at a Senate hearing on Tuesday, stating that the social networking service repeatedly chose profits over users' safety.
- Merkle sees marketers struggling to maintain compliance and ensure a safe way to collect first-party data, identify customers, and use that data to power experiences.
- A study of the impact of ownership and control of consumer-generated data shows advertisers can be harmed by limited sharing of information. Giving consumers rights over their own data can improve outcomes.
- While the new platform doesn't explicitly reveal any PII about the creditworthiness of the 270 million Americans it has profiles on, it is able to use it to validate who they are and associate that with a wide range of other audience attributes and consumer behaviors.
- "While we agree that Facebook must safeguard user privacy, it is similarly imperative that Facebook allow credible academic researchers and journalists like those involved in the Ad Observatory project to conduct independent research that will help illuminate how the company can better tackle misinformation, disinformation, and other harmful activity that is proliferating on its platforms," three Senate Democrats say in a letter sent Monday to Facebook CEO Mark Zuckerberg.
- Criteo participated in Google's first FLoC Origin Trial in an effort to understand the audience cohorts. The Yandex browser also creates FLoC cohorts.
- Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report.
- Comscore, which established itself as one of the ad industry's major media audience-measurement services based on an opt-in panel of consumers, this morning announced a new "cookie-free" audience-targeting capability enabling marketers to utilize their own "first-party" consumer data.
- In this week's analysis of Bombora's Company Surge data, "real-time personalization," "brand voice," and "content personalization" were among the top five trending topics among the MediaPost 500.
- Developers often are unaware of the bias their models have, and may not have the knowledge to identify what is appropriate.
- Moore has joined a task force to help the government determine how it can use data on U.S. citizens to train and support AI models, helping the U.S. better compete with China and Russia.
- Those in the 25-34 age group and Android buyers are willing to pay the most.
- The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they're really aware of the changes, and what they thought.
- Google continues to mislead parents by representing that apps on the Play Store intended for young children under the age of 13 comply with a federal law regarding children's privacy, advocates say in a new FTC complaint.
- "Opt-in rates are expected to be very low, which effectively ends the IDFA as a reliable identifier of users," Trip Chowdhry, managing director of equity research at Global Equities Research, wrote in a research note published Monday.
- What happens when Apple users encounter that pop-up after privacy regulations take effect? On average, 47% will not allow tracking, and 67% of those age 65 and older will not allow it. Some 21% of those age 35-45 say they're very likely to allow it, according to survey results released this week.
- While many consumers have some implicit knowledge why digital identity trackers exist, most don't understand what the explicit value exchange is.
- The ad industry had mixed reactions Wednesday to news that Google will not build alternate identifiers or use consumers in its products following the phaseout of third-party cookies. In a statement, Network Advertising Initiative President/CEO Leigh Freund said privacy is a shared commitment, but should not be used as a barrier allowing platforms or tech companies to hold all data about online activities. Advertising Research Foundation CEO/president Scott McDonald doesn't think the move will harm advertisers.
- In the past year, Pinterest has invested in the ability to deliver returns on accountable performance advertising -- including conversion optimization, ads and shopping -- and to scale campaigns and improve on automation through tools like automated bidding.
- Kantar late Wednesday announced an integration with Google Ads Data Hub. The cloud-based solution enables advertisers to measure ad campaign performance on YouTube across all devices without the use of third-party cookies.
- Google and Facebook this week both warned that Apple's privacy changes in iOS 14 could impact data collection, as well as targeting and measurement of online ads.
- In 2020, companies increased the number of website pages they track consumers in, digital privacy company Ghostery found. Amazon surpassed Facebook in tracker reach at about 29.4% vs. Facebook at 23% in 2020 In the U.S.
- DNA information could fuel real-time email and web campaigns, judging by a Wharton study.
- Research from Ghostery, a free privacy and security-related browser extension, found that in 2020 companies increased the number of website pages in which they track consumers, as the ad industry prepared to the departure of third-party signals from Google and Apple.
