What Hackers Do With 54B Leaked Cookies

by Laurie Sullivan , Staff Writer @lauriesullivan, April 8, 2024

Marketers love first-party cookies because they remember visitor login details and personalize content, but there is a dark side to the cookies -- much darker than brands collecting personal consumer data just to follow prospective customers around the web.

First-party cookies are generally less intrusive than third-party cookies, but may …