AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines

by Laurie Sullivan @lauriesullivan, October 17, 2023

Amazon Web Services (AWS) has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.

The platform launched in July 2023. The integrations allow AWS customers to match and link records with data service provider datasets, and improve data with key demographic …

advertising, amazon, data, data management, data-targeting, first-party data, google, health, health care, machine learning, marketing, media measurement, media planning, microsoft, personalization, privacy, research, search, tiktok, tracking

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AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines

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