Search results for "first-party data"

• Customer Identification Helps To Drive Repeat Purchases
  Identification not only helps retailers, but also brands that are seeking to reach audiences on retail-media networks.
  April 18, 2024  Tags: cmmr, data, first-party data, identity, identity solutions
• Fading Data Signals Push Marketers To Question Their Accuracy
  More than half of data decision-makers said they're less confident about the data they receive from social platforms, an IAB survey found.
  March 19, 2024  Tags: big data, cmmr, cookie tracking, cookies, data, data sharing, first-party data, privacy
• Advertiser Demand To Drive Growth In Data Spending
  Spending is set to grow 25% from this year to $33.8 billion by 2027 in the United States.
  March 4, 2024  Tags: big data, cmmr, data, data management, data mining, data sharing, data-targeting, database marketing, first-party data, third-party data
• Confidence About Cookieless Future Varies By Job Rank
  C-suite marketing leaders and CEOs tend to be more optimistic than lower-level decision makers about audience targeting without tracking cookies.
  December 1, 2023  Tags: cmmr, cookie tracking, cookies, first-party data, privacy
• Younger Consumers Are Most Likely To Protect Privacy
  Forty-two percent of people ages 18 to 34 have switched companies or providers over data policies.
  October 19, 2023  Tags: big data, cmmr, cookie tracking, cookies, data, data management, data mining, data sharing, data-targeting, database marketing, first-party data, identity, identity solutions, privacy, third-party data
• AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
  Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
  October 17, 2023  Tags: advertising, amazon, data, data management, data-targeting, first-party data, google, health, health care, machine learning, marketing, media measurement, media planning, microsoft, personalization, privacy, research, search, tiktok, tracking
• Retail Media Networks Are Most Effective With Ads For Deals
  About half of online shoppers said they pay attention to ads for products that are on sale.
  August 8, 2023  Tags: cmmr, contextual advertising, contextual tracking, cookie tracking, cookies, first-party data, retail
• Data Drives Experience: General Mills' New Consumer Recipe
  With a goal of becoming the CPG leader in the data and analytics space, General Mills has built a next-generation, unified CDP approach. General Mills' Manager of Data Strategy and Brand Experience Platforms, Erika Reed, explores how the company solved disparate datasets and tech platforms, incomplete pictures of the GMI consumer and leveraging new media to find new audiences. By committing to a first-party data effort, rethinking the stack, and crafting an end-to-end solution, GMI hopes to solve the perennial consumer question at scale - What's for Dinner?
    Tags: analytics, audience targeting, consumer, cpg, data, first-party data, media, programmatic, technology
• Double Duty Targeting: Maximizing ROAS with a Single Campaign for Two Audiences
  Limited budget? No problem! Learn how to leverage smart targeting to run a single campaign that effectively reaches two distinct audiences, driving strong Return On Ad Spend (ROAS) for each. Brookdale's Digital Marketing Manager, Bliss Wade, explores real-world strategies for using first-party data to personalize experiences for each target segment, utilizing A/B testing to optimize messaging and creatives. Discover how to stretch your marketing budget further while generating high-quality leads with this results-driven approach.
    Tags: ad optimization, budgets, campaigns, first-party data, marketing, messaging, personalization, segmentation, strategy, targeting