Identification not only helps retailers, but also brands that are seeking to reach audiences on retail-media networks.
More than half of data decision-makers said they're less confident about the data they receive from social platforms, an IAB survey found.
Spending is set to grow 25% from this year to $33.8 billion by 2027 in the United States.
C-suite marketing leaders and CEOs tend to be more optimistic than lower-level decision makers about audience targeting without tracking cookies.
Forty-two percent of people ages 18 to 34 have switched companies or providers over data policies.
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
About half of online shoppers said they pay attention to ads for products that are on sale.
The latest hot topic in publishing? Diving deeper into newsletter niches and leveraging more first-party data. Since disrupting the media landscape over a decade ago, theSkimm has fundamentally
changed the way Millennial women consume news and make decisions. From the start, theSkimm created a line of communication with this audience, building trust and loyalty to hear directly from them.
theSkimm's CRO, Mary Murko, shares what theSkimm has learned through its recent State of Women report and how the brand leverages their unique approach to help partners speak to, and better engage
with, women through its newly launched in-house agency, SKM Lab.
With a goal of becoming the CPG leader in the data and analytics space, General Mills has built a next-generation, unified CDP approach. General Mills' Manager of Data Strategy and Brand Experience
Platforms, Erika Reed, explores how the company solved disparate datasets and tech platforms, incomplete pictures of the GMI consumer and leveraging new media to find new audiences. By committing to a
first-party data effort, rethinking the stack, and crafting an end-to-end solution, GMI hopes to solve the perennial consumer question at scale - What's for Dinner?