Identification not only helps retailers, but also brands that are seeking to reach audiences on retail-media networks.
More than half of data decision-makers said they're less confident about the data they receive from social platforms, an IAB survey found.
Spending is set to grow 25% from this year to $33.8 billion by 2027 in the United States.
C-suite marketing leaders and CEOs tend to be more optimistic than lower-level decision makers about audience targeting without tracking cookies.
Forty-two percent of people ages 18 to 34 have switched companies or providers over data policies.
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Entity Resolution through integrations with LiveRamp, TransUnion, and Unified ID 2.0.
About half of online shoppers said they pay attention to ads for products that are on sale.
With a goal of becoming the CPG leader in the data and analytics space, General Mills has built a next-generation, unified CDP approach. General Mills' Manager of Data Strategy and Brand Experience
Platforms, Erika Reed, explores how the company solved disparate datasets and tech platforms, incomplete pictures of the GMI consumer and leveraging new media to find new audiences. By committing to a
first-party data effort, rethinking the stack, and crafting an end-to-end solution, GMI hopes to solve the perennial consumer question at scale - What's for Dinner?