Search results for "cookie tracking"

• What Hackers Do With 54B Leaked Cookies
  NordVPN has found billions of ad tracking cookies leaked on the dark web. At least 1.5 billion were from the U.S.
  April 8, 2024  Tags: ad tracking, cookie tracking, cookies, data, email, google, hacking, malware, media buying, microsoft, privacy, research, search, tracking, youtube
• Fading Data Signals Push Marketers To Question Their Accuracy
  More than half of data decision-makers said they're less confident about the data they receive from social platforms, an IAB survey found.
  March 19, 2024  Tags: big data, cmmr, cookie tracking, cookies, data, data sharing, first-party data, privacy
• Sharing Personal Data Becomes Easier When Consumers Don't Feel Prodded Or Pushed
  Brands need to rethink how they collect first-party data, because consumers don't trust them.
  February 1, 2024  Tags: consumer, consumer experience, cookie tracking, data, data management, privacy, research, web sites
• Malware Restores Deleted Cookies To Break Into Google Accounts
  Here's one more reason to say goodbye to tracking browser cookies.
  January 2, 2024  Tags: ad tracking, advertising, cookie tracking, cyber security, digital content, google, internet security, malware, media, media buying, online publishing, publishing, research, search, seo, tracking
• Microsoft GAI's Power Move
  Generative AI will allow companies to build highly personalized consumer profiles with just a few bits of consumer data to target ads and follow behavioral patterns.
  December 13, 2023  Tags: ad targeting, advertising, cookie tracking, cookies, data, generative ai, google, microsoft, policy, research, search, targeting, technology
• How Pressure Driving Ad Performance Changes Media
  A recent survey of advertisers and agency execs found 60% of reported moderate to "extreme pressure" from the brands they work with to drive even better ad performance. Here are some of the media combinations that perform the best.
  December 5, 2023  Tags: ad optimization, ad performance measurement, ad tracking, advertising, apple, connected tv, cookie tracking, cpc, ctv, digital, enterprise marketing, media buying, ott, performance marketing, research, revenue, search, television, tracking
• Confidence About Cookieless Future Varies By Job Rank
  C-suite marketing leaders and CEOs tend to be more optimistic than lower-level decision makers about audience targeting without tracking cookies.
  December 1, 2023  Tags: cmmr, cookie tracking, cookies, first-party data, privacy
• Younger Consumers Are Most Likely To Protect Privacy
  Forty-two percent of people ages 18 to 34 have switched companies or providers over data policies.
  October 19, 2023  Tags: big data, cmmr, cookie tracking, cookies, data, data management, data mining, data sharing, data-targeting, database marketing, first-party data, identity, identity solutions, privacy, third-party data
• 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
  Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
  August 31, 2023  Tags: ad spending, advertising, artificial intelligence, attribution, audience targeting, budgets, cookie tracking, cookies, data, digital, economy, generative ai, media buying, media measurement, pinterest, privacy, research, search, strategy
• Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
  TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
  August 28, 2023  Tags: ad performance measurement, agency, attribution, consumer, cookie tracking, cookies, cpg, data, demographics, direct response, facebook, gen z, instagram, marketingcpg, messaging, performance marketing, personalization, privacy, recommendations, research, search, social media, tiktok, tracking
• Why Retail Media Could Overtake Search
  More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent reports.
  August 21, 2023  Tags: ad buys, ad technology, advertising, cookie tracking, cookies, data, data management, email, google, media, media buying, privacy, research, retail, search
• Retail Media Networks Are Most Effective With Ads For Deals
  About half of online shoppers said they pay attention to ads for products that are on sale.
  August 8, 2023  Tags: cmmr, contextual advertising, contextual tracking, cookie tracking, cookies, first-party data, retail
• Tracking: What Marketers Should Know About Apple iOS 17
  Peter Jakus, product manager at Bloomreach, said while Apple has tried to take the privacy lead among the major browsers, bad actors who abuse digital tracking technologies for nefarious purposes often rely on the same underlying tools such as cookies and URL parameters, as honest marketers.
  July 26, 2023  Tags: ad tracking, apple, contextual tracking, cookie tracking, email, performance marketing, privacy, research, search
• TikTok Trackers Found On Missouri's COVID-19 Site
  A government operated Missouri website that offers information about COVID-19 appears to have sent ad-related data about visitors to TikTok, researchers at Princeton University reported this week.
  June 7, 2023  Tags: ad tracking, cookie tracking, covid-19, data, digital, government, health, health care, policy, privacy, research, tiktok, tracking
• March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti Reports
  February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Magna revised its 2023 U.S. ad-spending growth projection down from 3.7% to 3.4%, but expects a pick-up in investment in the second half of the year driven by ad-supported video streaming.
  May 24, 2023  Tags: ad spending, advertising, android, cookie tracking, cookies, digital, google, media, media buying, research, retail, search, streaming, television
• Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
  More than half of executives in a recent survey by IDC agreed user tracking will soon become obsolete. Yet more than 40% are not familiar with targeting technologies other than advertising identifiers.
  May 12, 2023  Tags: ad spending, ad technology, advertising, agency, attention, audience targeting, brands, cookie tracking, cookies, data, digital, digital marketing, future of media, performance marketing, privacy, research, tracking
• Marketers Say Performance-Driven Media Are Vital For 2023
  Marketers also face uncertainties as consumer privacy becomes a bigger issue, leading to an eventual disappearance of tracking cookies.
  December 9, 2022  Tags: attribution, cmmr, cookie tracking, economy, europe, marketing, media buying, media measurement, paid media, performance marketing, research
• Brand Safety Is Negatively Affected By Loss Of Cookies, Marketers Say
  Marketers are seven times more likely than average to say they saw lower campaign effectiveness because of the loss of consumer identifiers.
  December 2, 2022  Tags: cmmr, cookie tracking, cookies, cross-device measurement
• Publishers Prepare For Loss Of Tracking Cookies With Other IDs
  The digital advertising market is expected to support about five to 10 identifiers as replacements for third-party cookies.
  September 14, 2022  Tags: cmmr, cookie tracking, cookies
• Media Professionals Disconnected From Consumers' Views On Protecting Data, IAS Study Finds
  Media professionals are not in sync with consumers' understanding of data privacy policies and concerns over how policies will impact work, and how companies navigate these changes.
  August 22, 2022  Tags: advertising, cookie tracking, cookies, digital, ecommerce, policy, privacy, research, search
• ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
  But over half of marketers expect to use cookies as identifiers in two years, and slightly less expect to use email, a study by MMA Global and Boston Consulting Group finds.
  June 7, 2022  Tags: ad spending, apple, audience targeting, cookie tracking, cookies, cpg, digital marketing, email, financial services, health care, marketing, privacy, research, roi, social media, technology
• Yahoo Takes ID-Free Targeting To The Web
  Publishers using Next-Gen Solutions -- now available for the open web -- must also have adopted Yahoo ConnectID, which enhances audience matching, enabling advertisers to deliver more relevant messaging.
  February 18, 2022  Tags: ad spending, ad tracking, contextual advertising, contextual tracking, cookie tracking, data, mobile, online publishing, privacy, research, search, tracking, yahoo
• IAB Warns Of Ad 'Measurement Blackout' Unless Industry Prepares For Loss Of Tracking Cookies
  Brands are already paying more to reach Apple customers after the iPhone maker introduced more privacy protections.
  February 8, 2022  Tags: ad tracking, apple, cmmr, cookie tracking, cookies, facebook, google, tracking
• Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
  Contextual advertising awareness has a steep hill to climb. But brands like Frito Lay, which has tackled the challenge, have found success, GumGum data shows. James Clarke, Frito Lay senior director, media strategy and CRM, believes success in contextual advertising is less dependent on the brand being advertised and more so on the strength of alignment between messaging and creative with the surrounding environment in which the ad is placed.
  January 27, 2022  Tags: ad tracking, advertising, analytics, contextual advertising, contextual tracking, cookie tracking, digital, metrics, performance marketing, research, search, tracking
• Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
  Gartner analysts predict changes in media, from mobile app tracking to how B2B companies will use machine learning to slow the customer journey. Strategic planning may be the most interesting part of the report.
  December 21, 2021  Tags: ad tracking, analytics, apps, b2b, cmo, connected devices, connected tv, contextual tracking, cookie tracking, data, data sharing, experiential marketing, gen z, influencer marketing, machine learning, meta, research, search, strategy, tracking, virtual reality
• How Control Of Consumer-Generated Data Affects Online Advertising
  A study of the impact of ownership and control of consumer-generated data shows advertisers can be harmed by limited sharing of information. Giving consumers rights over their own data can improve outcomes.
  August 26, 2021  Tags: ad exchange, ad tracking, apple, cookie tracking, data, data management, data sharing, gdpr, google, privacy, research, search, tracking
• How We Went From Magic Cookies To The Art Of Misdirection
  While many consumers have some implicit knowledge why digital identity trackers exist, most don't understand what the explicit value exchange is.
  March 18, 2021  Tags: ad tracking, advertising, apps, attribution, contextual tracking, cookie tracking, digital, media measurement, performance marketing, privacy, research, tracking
• Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDs
  The ad industry had mixed reactions Wednesday to news that Google will not build alternate identifiers or use consumers in its products following the phaseout of third-party cookies. In a statement, Network Advertising Initiative President/CEO Leigh Freund said privacy is a shared commitment, but should not be used as a barrier allowing platforms or tech companies to hold all data about online activities. Advertising Research Foundation CEO/president Scott McDonald doesn't think the move will harm advertisers.
  March 3, 2021  Tags: ad tracking, advertising, contextual tracking, cookie tracking, cookies, digital, google, privacy, research
• Next Generation Of Advertising, Data Collaboration Looks Very Different
  Newly commissioned research from The Winterberry Group delves into the surge of data collaboration across companies in a post-cookie world, based on in-depth interviews across the U.S. and U.K. with more than 50 industry experts and a panel of senior brand marketers providing input.
  January 18, 2021  Tags: ad tracking, advertising, audience measurement, audience targeting, cookie tracking, data, data management, research, search
• Report: Marketers Pessimistic About Third-Party Cookie Changes
  Seven in 10 believe digital advertising will be adversely affected by these changes and will take a step backwards, according to a new study from Epsilon.
  October 30, 2020  Tags: agency, cookie tracking, digital, performance marketing, research, search, study