A recent survey of advertisers and agency execs found 60% of reported moderate to "extreme pressure" from the brands they work with to drive even better ad performance. Here are some of the media
combinations that perform the best.
C-suite marketing leaders and CEOs tend to be more optimistic than lower-level decision makers about audience targeting without tracking cookies.
Forty-two percent of people ages 18 to 34 have switched companies or providers over data policies.
Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to
tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
More than 80% of marketers plan to increase their retail media investment and 96% realize first-party data is vital to successful ad strategies, LiveIntent reports.
About half of online shoppers said they pay attention to ads for products that are on sale.
Peter Jakus, product manager at Bloomreach, said while Apple has tried to take the privacy lead among the major browsers, bad actors who abuse digital tracking technologies for nefarious purposes
often rely on the same underlying tools such as cookies and URL parameters, as honest marketers.
A government operated Missouri website that offers information about COVID-19 appears to have sent ad-related data about visitors to TikTok, researchers at Princeton University reported this week.
February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Magna revised its 2023 U.S. ad-spending growth projection down from 3.7% to 3.4%, but expects a pick-up in investment in
the second half of the year driven by ad-supported video streaming.
More than half of executives in a recent survey by IDC agreed user tracking will soon become obsolete. Yet more than 40% are not familiar with targeting technologies other than advertising
Marketers also face uncertainties as consumer privacy becomes a bigger issue, leading to an eventual disappearance of tracking cookies.
Marketers are seven times more likely than average to say they saw lower campaign effectiveness because of the loss of consumer identifiers.
The digital advertising market is expected to support about five to 10 identifiers as replacements for third-party cookies.
Media professionals are not in sync with consumers' understanding of data privacy policies and concerns over how policies will impact work, and how companies navigate these changes.
Publishers using Next-Gen Solutions -- now available for the open web -- must also have adopted Yahoo ConnectID, which enhances audience matching, enabling advertisers to deliver more relevant
Brands are already paying more to reach Apple customers after the iPhone maker introduced more privacy protections.
Contextual advertising awareness has a steep hill to climb. But brands like Frito Lay, which has tackled the challenge, have found success, GumGum data shows. James Clarke, Frito Lay senior director,
media strategy and CRM, believes success in contextual advertising is less dependent on the brand being advertised and more so on the strength of alignment between messaging and creative with the
surrounding environment in which the ad is placed.
Gartner analysts predict changes in media, from mobile app tracking to how B2B companies will use machine learning to slow the customer journey. Strategic planning may be the most interesting part of
A study of the impact of ownership and control of consumer-generated data shows advertisers can be harmed by limited sharing of information. Giving consumers rights over their own data can improve
While many consumers have some implicit knowledge why digital identity trackers exist, most don't understand what the explicit value exchange is.
The ad industry had mixed reactions Wednesday to news that Google will not build alternate identifiers or use consumers in its products following the phaseout of third-party cookies. In a statement,
Network Advertising Initiative President/CEO Leigh Freund said privacy is a shared commitment, but should not be used as a barrier allowing platforms or tech companies to hold all data about online
activities. Advertising Research Foundation CEO/president Scott McDonald doesn't think the move will harm advertisers.
Newly commissioned research from The Winterberry Group delves into the surge of data collaboration across companies in a post-cookie world, based on in-depth interviews across the U.S. and U.K. with
more than 50 industry experts and a panel of senior brand marketers providing input.
Seven in 10 believe digital advertising will be adversely affected by these changes and will take a step backwards, according to a new study from Epsilon.
GfK and Dstillery believe they have developed an ad-targeting model that strongly supports automotive advertisers as changing consumer behavior plays an increasingly important role and budgets and
They obviously have the least to lose, but creatives are showing that we all need to get behind first-party insights.
"Netimperative" is reporting on new research that shows while 25% of senior advertisers believe the loss of third-party cookies will be negative, 0% of creatives agree.
Google Security Engineering researchers detailed several data leak issues in Apple's Intelligent Tracking Prevention (ITP) technology, which aims to restrict cookies from sharing data and browsing
habits in the Safari web browser, in a paper presented to Cornell University.
A consensus has emerged that first-party data -- especially the kind collected by digital publishers to identify their users -- is emerging as the logical replacement solution to digital 1.0's browser
cookies. Getting there is an ongoing process that will require some ingenuity and innovation. The truth is that we're in a transition period from one world to another, and the current marketplace is
more of a hybrid solution of browser cookies, when and where they still work, and efforts to organize a critical mass of publishers' first-party user identification data, which for all intent and
purposes, is a publisher-side cookie (even if he industry doesn't call it that).