ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie

Marketers are worried. Their ROI has already taken a hit from Apple’s Anti-Tracking Transparency (ATT), and the looming death of the cookie is bound to hurt just as much, judging by Year of Change in Digital Marketing, a study from MMA Global Inc. (MMA) and Boston Consulting Group (BCG).

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