Commentary
ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
- by Ray Schultz , Columnist, June 7, 2022
Marketers are worried. Their ROI has already taken a hit from Apple’s Anti-Tracking Transparency (ATT), and the looming death of the cookie is bound to hurt just as much, judging by Year of Change in Digital Marketing, a study from MMA Global Inc. (MMA) and Boston Consulting Group (BCG).
For …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
