Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDs
- by Laurie Sullivan @lauriesullivan, March 3, 2021
The advertising industry shared mixed thoughts Wednesday about Google's news confirming that once the advertising giant phases out third-party cookies it will not build alternate identifiers to track consumers as they browse the web, or use them in its products.
“The NAI values Google’s engagement with the broader digital media industry …
My take on the cookie is different. First, is the flow of the information. Meaning, the advertisers create the interest of the individual to visit the website. Once this happens the individual's information creates the cookie. The advertiser has pretty basic information about the individual.
However when the advertiser creates a sweepstakes or contest, the amount of collected is specific and exponentially. Further this information doesn't' end up in the hands of their competitors with the majority of the sweep sponsors. Which is in the individual best privacy interest.
So when the cookie is removed, the basic information is removed from the individual's computer but is still collected in the cloud. So cookies will still exist but by the name is changed in the cloud by Google's choosing.