Commentary
Next Generation Of Advertising, Data Collaboration Looks Very Different
- by Laurie Sullivan , Staff Writer @lauriesullivan, January 18, 2021
The challenge for brand and media owners to better understand and successfully collaborate will rely heavily on data as companies continue to struggle with the elimination of support for cookies.
Newly commissioned research from The Winterberry Group delves into the surge of data collaboration across companies in a post-cookie world. The …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
