Commentary
Microsoft GAI's Power Move
- by Laurie Sullivan , Staff Writer @lauriesullivan, December 13, 2023
We have Google Chrome Privacy Sandbox, The Trade Desk's Unified ID 2.0 and joint projects with companies like LiveRamp and Epsilon that created identifiers like RampID, and Core ID, respectively.
These workarounds for the loss of third-party targeting cookies in browsers are intended to ease the transition to the next …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
