Media has become the connective tissue between brands and consumers in an increasingly algorithmic ecosystem.
Some marketers said they expect AI to contribute to workforce reductions, while a majority anticipate maintaining current headcount but redeploying talent.
Jason Downie, global CRO of Making Science's RAISING division, described generative AI and agentic AI with the analogy of a baseball game. The industry isn't even in the first inning - it has not
entered the stadium yet.
New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again.
Email is the only owned and earned channel to see an increase in 2025, Gartner reports.
The fluffy white dog reps the athletic brand's commitment to getting humans off the couch.
Fifty-nine percent of CMOs say their budgets remain insufficient to fully execute their strategies.
Reports from Deloitte and Gartner show that inflation, tech disruption, and AI-driven restructuring are squeezing marketing teams.
CMOs earn accolades for their growing alignment with CEOs, but CEOS remain skeptical of marketing chiefs' ability to drive tangible business results.
Kathryn Mazza's ascension highlights the growing importance of retail media as a driver of store growth.
Almost a third of marketing leaders said they use generative AI for product development.
WARC's forecast finds that while 65% expect business to improve, fewer think that will translate to more marketing funds. DEI continues to wither.
More than three quarters of chief marketing officers said they're seeking to make their function more strategic for the chief executive officer
The decline comes as marketers cut back on labor, agency assignments and marketing technology, while their media budgets hold steady.
Despite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sales and customer satisfaction, while reducing overhead costs.
In 2023, CEOs scored their CMOs significantly higher across each area of responsibility within marketing, according to Boathouse.
Dentsu's report takes a deep dive into the impact generative AI will have on the industry, as 91% of CMOs believe this technology is the future and not a fad, and 78% of consumers agree.
Kantar predictions for the coming year include a growing edge for challenger brands and new metrics for measuring consumer attention and emotion.
The CMO Survey finds that brand building investment has fallen, along with marketing spending on diversity and inclusion.
A new index based on 600 leaders worldwide uncovers worrisome gaps in marketing impact, alignment and investment.
LinkedIn is launching a suite of tools including the "CMO Scorecard," "B2B Index" and "B2B Leaderboard" intended to help companies better understand how brand investments are impacting their bottom
line.
The CMO Council and Sprinklr released a report Monday showing two in three marketers lack confidence in their ability to achieve goals in the face of economic adversity and uncertainty.
New nightmares include budget cuts, and managing consumer loyalty, attention and expectations.
Some 60% of marketing and sales professionals participating in a CMO Council survey do not co-own data and customer strategies.
Top-line results are considered more significant than other metrics such as return on ad spend and audience reach.
While brands love to say they stand for the environment or diversity, consumers aren't listening. New research from GfK finds cause-driven messaging is not getting through.
COVID-19 has faded as a major concern for top marketing executives, contrasting with the fears of the past several years.
With a focus on data interoperability and working with firms once considered rivals, Spherical can drive value from known and unknown first-party data for customer engagement and acquisition.
Chief marketers are also stressed about new competition, and feeling extra burned out.
A GfK study of U.S. CMOs finds a dismal lack of confidence in their own data, analytics and insights.