June 3 - 6, 2024
Commentary
Research: American CMOs Losing The Data Challenge
- by Sarah Mahoney , Staff Writer @mahoney_sarah, August 9, 2022
Almost 20 years after America's chief marketing officers took up the chant of "digital transformation" and "Give us Big Data," just 28% have substantial confidence in their analytics. That's 10 points lower than the global average, according to a new analysis from the GfK/CMO Council study.
Respondents say their organizations …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
