Research: Just 7% Of CMOs Say They Are Success-Ready
- by Sarah Mahoney @mahoney_sarah, June 29, 2023
GfK is launching a CMO Outlook Index, and its maiden voyage reveals a startling lack of readiness in major marketing measures for respondents. Just a quarter of these 633 CMOs strongly agree that their company has a clearly defined purpose or mission beyond raking in some green.
GfK’s report follows …
