Lotame Spherical, Next-Gen Data Platform, Collaborates With Rivals
- by Laurie Sullivan @lauriesullivan, January 23, 2023
Lotame, a global technology company, on Monday launched what the company calls a next-generation data platform to accelerate first-party data -- whether companies have it or need it. It's called Spherical -- and it's all about data interoperability.
With Spherical, marketers and media owners can drive the most value from known …
