Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "finance"
- That's according to a new report that also reveals where automotive brands need to improve their communication, and how they rank against other verticals.
- New research highlights the subtle ways brands build emotional gender-based connections with consumers.
- Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
- A softer streaming market makes one wonder about the survival of small to mid-size streamers in future years.
- Wildfire Systems, a fintech platform that powers reward programs, and research firm Big Village have released the second annual report on consumer shopping habits.
- Trust may become more than a buzzword for most paid-search ads and organic search campaigns, especially when it comes to financial institutions.
- Movie theater advertising company National CineMedia has filed for bankruptcy -- as a result of the slow growth of the in-theater movie business as it struggles to recover from the effects of the pandemic.
- A new study from the agency shows the perception of "corporate greed" is one of the fastest-growing inflation concerns among U.S. consumers.
- Treegoat Media says its technology unlocks the value of content trapped in long-form media, detects subjectivity and provides an objective evaluation free of preconceptions and bias. Tony Hill, founder of several startups, tweeted that "one of the largest finance sites on the web has now started using AI to write some of its content. A big moment in web publishing and #SEO." The screenshot in the tweet shows a blurb that reads "this article was generated using automated technology and thoroughly edited and fact-checked by an editor on our editorial staff."
- Email is the preferred channel for consumers. But fewer than half are happy with the messages they get, Braze reports.
- The survey suggests White, Hispanic, Black and Asian-American consumers respond to economic conditions in very different ways. Marketers should avoid politically framing messages that appear in ads or social media and search related to the national economy, inflation or recession, says David Evans, content, product and solutions lead at Collage Group.
- Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers.
- Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns over personal safety.
- The segments require both new messaging, as well as media strategies, to address their relative economic angst, Horizon's researchers say.
- With consumers returning to being thrifty, marketers need to adjust messages to express compassion, understanding and savings, according to data from research firm GWI.
- Google searches reflect worldwide consumers' concerns about the economy. Trending higher in May 2022 was the keyword "cheap," the company reported Monday.
- Financial-services businesses will drive the growth in local mobile advertising.
- The study from Ipsos MORI also finds that "media" overall is among the least trusted institutions, just behind political ones.
- Firms that focus on the technology industry were especially optimistic about growth.
- Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council and Business Performance Innovation Network. This frustration can cause consumers to search for brands that offer a different type of digital verification process.
- The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable.
- Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report.
- The latest report focuses on behavior and trends in various subjects, including travel, retail, health and wellness, technology and finance.
- Fraudsters were more likely to go after Gen Z, at 44%, and Millennials, at 37%, more than any other age group. Those numbers increased in the U.S., at 53% and 40%, respectively, according to recent data.
- Robinhood, known for its stock trading app that made a splash during the GameStop fiasco, named Google vet Aparna Chennapragada its first chief product officer.
- Environmental angst is becoming so acute among American consumers that 59% now believe it should not take a back seat to economic security.
- While 40% of Americans believe personal health will become a bigger concern and 54% worry about a second COVID-19 wave, 32% worldwide plan to be more optimistic, a recent survey by Harris Interactive and Toluna found.
- Commerce Signals' COVID-19 Consumer Spend Impact Dashboard analyzes changes in payment card revenue across consumer categories, online vs offline sales changes, regional differences, and more.
- Despite the buzz of digital payment systems, cryptocurrencies and other non-traditional forms of monetary exchange, the dominant medium for paying others remains good old-fashioned cash, according to findings from the 2019 edition of Mercator Advisory Group's ATM Benchmark Market Report. Asked how their use of cash has changed over the past 12 months, 70% of Americans said it remains the same, while 15% each said they were either increasing or decreasing it.
- As far as media debtors are concerned, most big ad agencies aren't exactly prompt when their bills come due. With the exception of Dentsu Agency Network's Merkle, independent Horizon Media and Havas Media, all of the major ad agencies were 100% delinquent in their media payments, according to a report released this week by media collections platform OAREX.
