Commentary
Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
- by Ray Schultz , Columnist, September 8, 2022
As in other brand sectors, marketers in financial services may be too sure of their own abilities.
An overwhelming 82% of brands think customers are satisfied with their messaging. But only 41% of consumers agree, and even fewer, 39%, think the communications they get are relevant, according to Banking …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
