B2B Big Bang: Spending Is Up In Key Expense Categories, American Express Reports

B2B email marketing could be making a modest but real contribution to business recovery in 2021.  

Total spending on advertising, sales and marketing increased by 6.1% in from fourth-quarter 2020 to fourth-quarter 2021, and by 2.8% in the first quarter YoY, according to the Global Business Spend Indicator (GBSI), a …

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