Commentary
B2B Big Bang: Spending Is Up In Key Expense Categories, American Express Reports
- by Ray Schultz , Columnist, June 1, 2021
B2B email marketing could be making a modest but real contribution to business recovery in 2021.
Total spending on advertising, sales and marketing increased by 6.1% in from fourth-quarter 2020 to fourth-quarter 2021, and by 2.8% in the first quarter YoY, according to the Global Business Spend Indicator (GBSI), a …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
