With Thrifty Back In Style, Marketers Need New Messages
- by Laurie Sullivan @lauriesullivan, July 1, 2022
Thrifty is back in style -- and marketers will need to adjust consumer messages to express compassion and understanding.
Data shows a reverse trend to the carefree spending seen in November 2021 in the United States. "Thriftiness is back in, while optimism, rebelliousness, and daringness are down," according to market …
