3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.
Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
Programmatic was supposed to be about economic and efficient planning and buying, but a new ANA study finds it's mostly related to "bad things."
Most digital pros said they will prioritize social media and digital video/CTV in the year ahead.
Latin America's strength in open programmatic ad spending on CTV offset weakness in other regions.
Fortune 500 companies are spending millions of dollars on low-quality CTV inventory.
IVT rates, inclusive of ad fraud, are elevated within inaccurately labeled CTV, in-app mobile and desktop traffic, finds a new report.
Now that we're seeing real fungibility of linear TV annual ad spend into CTV and streaming TV platforms, we should care about the quality of the digital video ad units capturing that spend.
Zeropark, a global commerce media platform, brought 1.4 million clicks programmatically in early tests for brands including Chipotle, AARP, Wayfair, Zenni Optical and others.
Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection.
A research study explored the complexity of bidding environments and how current solutions perform for advertisers.
How do you bring legacy brands who have been wedded to linear TV into the advanced TV fold? Test and prove. Lockard & Wechsler Direct's VP of Advanced TV, Scott Lisk, brings the receipts, sharing the
ways in which the performance agency has tested out streaming video platforms to highlight when, where and how these data driven video channels do and don't work best.
"Our study found that advertisers were often unaware of this," financial advisory service Kroll writes in "ANA Programmatic Media Supply Chain Transparency Study: Qualitative Insights," a follow up to
the June 19 release of the Association of National Advertisers' blockbuster "Programmatic Media Supply Chain Transparency Study."
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important.
Excessive repetition on streaming services isn't just annoying -- it depresses purchase intent, a new test by Magna confirms.
About 80% of the time, ads distributed by Google Video Partners don't run as they're supposed to.
A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the carbon emissions, according to a recent study. Here's why. The
analysis proved a spot in view for 10 seconds produced 64% less carbon emissions than a spot with a 5-second in-view time. The Scope3 carbon emissions model, which calculates the total grams of carbon
dioxide released from digital impression delivery (gCO2e), was the standard measurement used for the study.
Magnite's 44% share on Amazon Fire TV and 40% share on Roku were bigger than its closest competitor, FreeWheel.
As Programmatic technology continues to take shape and plays a more pivotal role in the growth of OOH in 2023, Dentsu Media's SVP of Out of Home, Marc Bartholomew, will offer some key insights and
learnings from the lens of an agency buyer. This perspective will look into how Dentsu approaches Programmatic OOH for its clients; from discussing how and why it could benefit an advertiser through
to activation best practices and identifying key metrics for success.
A small portion of those delisted CTV apps sold advertising through open programmatic offers.
Basis Technologies, provider of cloud-based workflow automation and business intelligence, has now been added to the list of ad-tech companies laying off employees.
Long term, what's the plan for ads on local TV? Borrell Associates is estimating nearly flat results for U.S. local advertising -- up just 0.6% to $121.5 billion in 2023.
Marketers invested an estimated $3 million in programmatic ad spend on delisted CTV apps in Q3.
Strong double-digit percentage growth on U.S.-based AVOD services will slow dramatically by the end of this year -- at a 9% rate, says MoffettNathanson Research. The business is estimated to grow to
$18.1 billion by 2025. "This includes $3 billion combined ad revenue from Netflix and Disney+," says Robert Fishman, media analyst, MoffettNathanson Research.
AdTheorent Health recently announced the launch of Predictive Audiences for the healthcare industry. It allows programmatic advertisers to target audiences in a more precise, data-driven and less
opaque manner than previously possible.
In a fragmented, multichannel programmatic ad landscape, audio has emerged as one of the more impactful formats. But what are data-driven audio spots good for in the larger marketing mix? Are
programmatic ad insertions as effective as traditional host reads? And how trackable and accountable has this medium become since the days of vague download counts? Spark Foundry's VP, Programmatic
Consulting, Natasha Morris, shares best practices and learnings from Spark Foundry's work across many audio formats for a range of clients.
OOH used to be a glorified real estate business where location and road-side visibility was the unique selling proposition. Programmatic then emerged as a transformative equalizer to the conversation.
With a complete "through-line" view into what people consume beyond their home, brands have started to leverage the future of OOH and its connection to broader programmatic ecosystem. Walton
Isaacson's Managing Director of Digital Innovation, Albert Thompson, illustrates how brands have executed within the programmatic marketplace to stitch together a "connected experience" of ad
exposure. Physical Proximity is the driver as the consumer moves from gas stations, retail stores, business offices, public transit, biking paths, and ridesharing - all through OOH.
Advertisers' increasing reliance on first-party data will materially change media planning, buying, and selling and re-establish foundational values that have been downplayed in the programmatic era.
Eventually, it will put publishers on a level playing field with walled gardens, according to 68% of advertisers that Advertiser Perceptions interviewed in June.
OTT spending is forecast to exceed $2 billion -- drawing strength from multiple business verticals, including political advertising. From 2022-2026, OTT will grow at a 14.3% compounded annual growth
rate, second to digital TV owned-and-operated streaming and website advertisements sold by local broadcast stations.
Open programmatic ad spending on connected television this year has risen 31% worldwide.