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Search results for "programmatic"
- Just 41% of programmatic ad spending went toward impressions that met quality standards in the first quarter.May 27, 2025 Tags: cmmr, mobile programmatic, mpprogrammatic, programmatic, programmatic tv, programmatic video
- Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engine Perplexity AI to help brands save time while vetting creators, planning campaigns, asking data-driven questions and more.May 13, 2025 Tags: apps, artificial intelligence, brand safety, content creators, data management, enterprise marketing, influencer marketing, marketing, media planning, partnership, programmatic, research, search, technology
- The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable video content and niche platforms are predicted as top emerging channels for growth in the future - all tied to performance.
- The improvement was partly attributed to a reduction in the number of what are known made-for-advertising sites.
- Made for Advertising in connected television apps waste budgets in a trend that continues to rise.October 14, 2024 Tags: ad exchange, ad fraud, ad spending, advertising, amazon fire, apps, connected tv, consumer experience, data, data management, impressions, programmatic, research, roku, samsung, smart tvs, television, web sites
- Ouna, a Hebrew reference from the Israeli-based company, translated into English means a "lobe of the brain." It represents the company's push into AI supported by research.June 21, 2024 Tags: ad performance measurement, artificial intelligence, b2c, bing, digital, google, local search, media buying, microsoft, mobile, paid search, performance marketing, programmatic, real-time, research, rtb, search, technology, yahoo
- Most publishers and marketers said they planned to increase their diversity, equity and inclusion digital budgets in the next year
- Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.May 24, 2024 Tags: ad campaign, ad fraud, advertising, apps, budgets, campaigns, canada, click fraud, connected tv, ctv, data, data management, digital, europe, impressions, invalid traffic, ivt, latin america, mobile, programmatic, research, search, television
- DeepSee says it can detect inorganic or bot-driven website traffic.
- 3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning.March 22, 2024 Tags: 3-d, ad performance measurement, ad technology, artificial intelligence, automotive, consumer experience, content creators, creative, data, data management, generative ai, media buying, programmatic, r&d, research, storytelling, technology, television, video
- Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.February 6, 2024 Tags: ad buys, ad inventory, ad performance measurement, ad spending, advertising, budgets, campaigns, digital-out-of-home, display, finance, food, measurement, media buying, media measurement, out-of-home, outdoor, performance marketing, place-based networks, programmatic, programmatic video, research, retail, search, television, transportation, video
- Programmatic was supposed to be about economic and efficient planning and buying, but a new ANA study finds it's mostly related to "bad things."January 7, 2024 Tags: advertising, ana, brand safety, data, media buying, media planning, metrics, programmatic, research, targeting, viewability
- Most digital pros said they will prioritize social media and digital video/CTV in the year ahead.December 20, 2023 Tags: ad fraud, brand safety, ctv, programmatic, research, social media, streaming, television
- Latin America's strength in open programmatic ad spending on CTV offset weakness in other regions.
- Fortune 500 companies are spending millions of dollars on low-quality CTV inventory.
- IVT rates, inclusive of ad fraud, are elevated within inaccurately labeled CTV, in-app mobile and desktop traffic, finds a new report.
- Now that we're seeing real fungibility of linear TV annual ad spend into CTV and streaming TV platforms, we should care about the quality of the digital video ad units capturing that spend.September 7, 2023 Tags: ad buys, ad inventory, ad spending, advertising, connected tv, content, iab, media buying, programmatic, research, streaming, television, video
- Zeropark, a global commerce media platform, brought 1.4 million clicks programmatically in early tests for brands including Chipotle, AARP, Wayfair, Zenni Optical and others.September 6, 2023 Tags: ad network, ad spending, ad targeting, advertising, domain names, online publishing, programmatic, publishing, research, search
- Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection.August 10, 2023 Tags: ad blocking, ad buys, ad targeting, advertising, content, data, data management, digital, dynamic, media buying, new products, performance marketing, personalization, product placement, programmatic, programmatic tv, research, search, television, video, viewability
- A research study explored the complexity of bidding environments and how current solutions perform for advertisers.August 10, 2023 Tags: ad buys, ad optimization, ad spending, advertising, agency, algorithms, artificial intelligence, budgets, digital, media buying, online publishing, programmatic, publishing, research, search
- How do you bring legacy brands who have been wedded to linear TV into the advanced TV fold? Test and prove. Lockard & Wechsler Direct's VP of Advanced TV, Scott Lisk, brings the receipts, sharing the ways in which the performance agency has tested out streaming video platforms to highlight when, where and how these data driven video channels do and don't work best.August 7, 2023 Tags: ad platform, brands, data, linear tv, marketing, programmatic, streaming, television, video
- "Our study found that advertisers were often unaware of this," financial advisory service Kroll writes in "ANA Programmatic Media Supply Chain Transparency Study: Qualitative Insights," a follow up to the June 19 release of the Association of National Advertisers' blockbuster "Programmatic Media Supply Chain Transparency Study."August 3, 2023 Tags: advertiser-agency relationship, advertising, agency, ana, media buying, programmatic, research
- Marketers and agency executives choosing advanced TV programmatic partners said measurement capabilities were most important.
- Excessive repetition on streaming services isn't just annoying -- it depresses purchase intent, a new test by Magna confirms.July 21, 2023 Tags: ad serving, advertising, brand image, brands, broadcasting, consumer experience, digital, path to purchase, programmatic, purchase intent, research, streaming
- About 80% of the time, ads distributed by Google Video Partners don't run as they're supposed to.
- A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the carbon emissions, according to a recent study. Here's why. The analysis proved a spot in view for 10 seconds produced 64% less carbon emissions than a spot with a 5-second in-view time. The Scope3 carbon emissions model, which calculates the total grams of carbon dioxide released from digital impression delivery (gCO2e), was the standard measurement used for the study.June 23, 2023 Tags: ad buys, agency, artificial intelligence, attention, data, decarbonization, display, engagement, europe, media buying, media measurement, metrics, programmatic, research, search, sustainability, viewability
- Magnite's 44% share on Amazon Fire TV and 40% share on Roku were bigger than its closest competitor, FreeWheel.
- As Programmatic technology continues to take shape and plays a more pivotal role in the growth of OOH in 2023, Dentsu Media's SVP of Out of Home, Marc Bartholomew, will offer some key insights and learnings from the lens of an agency buyer. This perspective will look into how Dentsu approaches Programmatic OOH for its clients; from discussing how and why it could benefit an advertiser through to activation best practices and identifying key metrics for success.April 18, 2023 Tags: agency, digital-out-of-home, metrics, out-of-home, outdoor, programmatic, technology
- A small portion of those delisted CTV apps sold advertising through open programmatic offers.
- Basis Technologies, provider of cloud-based workflow automation and business intelligence, has now been added to the list of ad-tech companies laying off employees.February 21, 2023 Tags: ad technology, advertising, automation, cloud computing, layoffs, linkedin, media buying, media planning, programmatic, research, restructuring, technology
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tel. 212-204-2000, fax 917-591-3261
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.