Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "programmatic"
- Brian O'Kelley, CEO and co-founder of Scope3, credited with the invention of programmatic advertising and the ad exchange, said about 3% or 4% of all energy use in the world powers the internet. And all those emissions are funded by advertising.
- Dstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care.
- KERV Interactive COO Marika Roque describes the reasons that advertisers are tied into programmatic buying, the best channels that work with CTV, how search can support CTV campaigns, and the promise of shoppable ads.
- Yearly growth in U.S. digital ad spending slowed from 62% in the second quarter to 21% in the fourth quarter on tougher comparisons.
- "Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022," says eMarketer Senior Analyst Ross Benes.
- Managing campaigns now takes an average of nine types of software or digital platforms.
- Many marketing professionals said external regulation is necessary to make the advertising marketplace more open to scrutiny.
- Market fragmentation among "walled garden" outlets is one of the biggest challenges for marketers.
- Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platform.
- Centro rebranded to Basis Technologies on Friday, and next week will add research and benchmarking tools to its automated software offering for enterprise marketers.
- While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ad spending fell 21.1% to $8.73 billion.
- It's little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it was all being funded by legitimate advertisers? NewsGuard did.
- Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than half of viewers abandon streaming when ads fail or take too long to load, and also say too many ads are repeated during the same break/episode.
- The "Publisher Trust Index" uses algorithms to measure metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach and viewability.
- The OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-established "media model" and include various new bizarre terms, such as "viewshed!" Are you kidding me?
- Ad agencies say there are many openings for the ideal candidate. Publicis performance marketing agency Performics continues to hire based on the need to support new business and organic growth of existing clients.
- On the heels of the Association of National Advertisers' announcement that it is embarking on a new study of the "mind-numbing" programmatic digital media marketplace, a new study suggests that digital media has a far deeper -- and higher up -- problem with corporate America. Specifically, in the C-suite.
- CTV ad demand continues to surge, according to an analysis published today by a leading Wall Street equities firm, based on recent calls with digital ad execs, and one of the major reasons is the ability to buy it programmatically.
- The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, has released a guide on Ai and machine learning for execs, marketers, and technologists. Bias is one key topic the group will address based on feedback from industry participants.
- A number of recent trends in media-buying including the ascendance of procurement and shifts to machine-based programmatic buying may have appeared to have shifted industry perceptions of the value of media as more of a commodity than a "quality," a new study from consultant ID Communications indicates it has actually moved in the other direction over the past couple of years.
- How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due to prior financial commitments, and that's what PUMA faced when opening its flagship store on Manhattan's bustling Fifth Avenue. The German sportswear company knew they needed to be strategic with how and who they reached in order to get the most from their investment. For that they executed a digital-out-of-home (DOOH) advertising campaign with geo-targeting technology. By programmatically serving ads in motion fixed on top of taxis and rideshare vehicles, the street-level campaign successfully leveraged dynamic messaging that directed consumers to PUMA's NYC grand opening.
- The data shared Thursday by Analyst Aaron Kessler marks the beginning of challenges that advertisers will face this year -- not only as the U.S. tries to recover from a year-long battle with a pandemic that is not subsiding, but to straddle the guidance under a new U.S. president as he tries to put people back to work during record-high unemployment rates.
- In 2021, Peacock is estimated to hit $604 million in revenue -- $197 million coming from advertising and $407 million from subscription revenues.
- As marketplaces like Amazon see dramatic growth, one wants advertisers to take advantage of behavioral data from a variety of actions to support a range of media buys.
- Nearly 50% of all programmatic OTT and CTV advertising goes to Roku devices, dwarfing other device makers, according to a Q3 2020 survey from ad-tech company Pixalate.
- In a sign that the CTV ad market is benefitting from a shift of traditional TV ad budgets as advertisers follow viewers, two leading suppliers -- The Trade Desk and Roku -- reported strong Q3 ad sales.
- VidMob's Insight Stream platform surfaces a continual stream of insights from data that tells marketers why the creative works or does not work at any given time. It also provides the ability to do something with the information.
- IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display and more than 50% of video now traded via programmatic methods.
- What you spend says so much more than what you intend. Budgetary commitment measures get to the heart of marketing strategies and the stories that underpin them. 2020 has been a year with more plot twists than an Agatha Christie novel.
- MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slump in April. Perhaps this is why the Google CEO pledged $10 billion to India's digital future. Looking at the 100 programmatic advertisers year-to-date, MediaRadar found that Tech Firms, Financial Services and Retail brands comprised more than half of the roster.
