Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle Finds

by Laurie Sullivan @lauriesullivan, June 23, 2023

A link between sustainable advertising practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the carbon emissions, according to a recent study.

The study, titled Sustainability: The Benefits of a Smaller Carbon Footprint in Media, was conducted by IPG’s Magna Media …

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