Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO.
SEO is not one size fits all. What works for one keyword group may not work for another. Here's why.
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations.
Data from the Nextdoor app has become a valuable tool for marketers looking to track real-time, local changes in consumer behavior. The data reveals consumers' spending habits and media consumption
preferences as well as environmental issues.
Marketers targeting ads locally have a new type of reference tool. Yelp and Zillow announced a partnership Wednesday naming the top U.S. metro areas for digital nomads, as the prospect of permanent
work-from-home agreements becomes more likely.
Brands find it hard to scale multilocation marketing and maintain brand consistency, Forrester reports.
Search volume is a strong indicator of what people think and do, and several companies are tracking progress through Google Search. Volume is leaning toward out-of-home activities, although many
keywords are trending down from the prior week, according to Robert W. Baird Analyst Colin Sebastian, who has been keeping an eye on trending keywords in Google search.
In a recent study, 29% of consumers said they are more likely to purchase via ads if the ads are personalized, and about 31% said they are more loyal to brands that provide a personalized experience.
The study cites Kohl's, Target, Walmart, Disney, Nintendo, Spotify, YouTube, Ford, Jeep, Subaru, Toyota, Dunkin' and McDonald's as some of the brands that are correctly personalizing messages.
Google is working to correct racial as well as gender, sexual orientation, and other types of bias. AI training models pick up all these biases, such as recency.
While COVID-19 shelter-in-place orders have impacted all industries in the past few months, the search term "Coronavirus exit phase" continues to rise, up 232% by May 15, according to recent CodeFuel
Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords.
Borrell Associates data suggests businesses now believe the impact of COVID-19 will last longer. About 60% estimate it will last 3-6 months. SMBs will return to marketing and advertising in three
phases. During the next 12 months, 40% said they will spend less on advertising, 18% said they will spend more, 36% said they will spend about the same, and 6% do not know how much they will spend.
The Affiliate Marketing Sales Index analyzes brands' performance in 10 retail categories and shows affiliate gross merchandise sales rose 4% in the first half of March vs. the prior year, despite the
Uberall on Wednesday announced the appointment of Greg Sterling to the team in the newly created position of VP, market insights.
Voice search and services are increasingly becoming an important part of selecting a local retailer, says Ashwin Ramesh, CEO of Synup.
The CTIA reports Americans used 82% more mobile data in 2018 than the year before.
Research released Wednesday shows automotive industry marketers remain one of the biggest spenders in TV advertising, but the amount this industry segment spends in digital advertising continues to
The channel partner program allows marketers to manage interactions per location in real-time on all digital platforms such as websites, mobile apps, store locators, search engines, maps, social
media, and voice assistants. The expansion aims to grow the U.S. portion of Uberall's business.
Brands looking to tap organic search to help them drive purchases of gifts online need to learn that love means never having to go to page 2 of Google.
Google recently revealed that “near me” mobile searches (e.g., “H&M near me” or “pizza near me”) have increased 200%. As mobile searching has exploded,
it’s fundamentally changing the way people shop today. Uberall polled +1,000 holiday shoppers in the US + UK to find out. Uberall, Inc., a location marketing solution for
businesses competing to attract local brick-and-mortar customers, recently polled more than 1,000 smartphone users across the US and UK between December 7 and 11 to understand their “near
me” preferences and behavior over the holiday season to date. 79% of all shoppers say they have already used a ‘near me’ search from their mobile device over the holiday
season, or believe they will before the New Year. 21% have not done this type of search so far, and don’t anticipate doing so this holiday season.
- Between US and UK shoppers,
‘near me’ searches were more prevalent in the US. Over the holidays, 83% of US shoppers have searched ‘near me’ while 75% did so in the UK.
- Founder & Co-CEO of
Uberall, Florian Huebner, says that “Consumers are increasingly using their smartphones to research places before they shop and are prioritizing proximity when doing so. Marketers must leverage
a search strategy that lures shoppers who may not be directly seeking them out and are, instead, looking for the same category near their location.”
- The study found that nearly 30% of
shoppers have left a review of a brick-and-mortar store across sites such as Yelp, Facebook, Google, Foursquare, Instagram and more during the holiday season. Meanwhile, 71% of respondents have
The study goes on to say:
- 71% of respondents said they were likely to conduct a ‘near me’ search for the nearest restaurant (quick-service or fast-food)
while out holiday shopping.
- Just 15% said they were unlikely to do a ‘near me’ search, and 14% were unsure.
- When asked how likely a shopper was to conduct a ‘near
me’ search for the nearest bank or ATM while holiday shopping, 51% said they were likely, while 34% were unlikely and 16% said they weren’t sure, says the report.
When asked how shoppers use their smartphones to help them shop during the holiday season, the top 5 responses globally were:
- Compare prices (80%),
- buy directly from the
- research products (72%),
- check for store hours (71%)
- and search for coupons and deals (65%).
Mobile is the key to the holiday shopping
season, concludes Huebner. From ‘near me’ for brick-and-mortar to comparing prices, shoppers this time of year will rely heavily on their mobile devices to make their shopping experience
Rand Fishkin and Jumpshot pulled data to dispel several myths about companies leading in search and volume across the web While Google holds nearly 90% of the general search volume market share,
Amazon slightly commands a higher percentage than Google when it comes to search volume for products. Fishkin walks through the data in a quick-read post about Google, YouTube, Bing and other
A survey released by TripAdvisor on Monday suggests the online channels that influence consumers on where to dine, and finds that 94% of respondents report they have based a dining decision on online
reviews, and 60% have been influenced by restaurant photos.
A recent study found that after conducting a voice search, 28% of consumers will call a business, 27% will visit its website, 19% will visit its physical location, 14% will research the business
further, and 12% will research other businesses.
Too many marketers still do not completely understand how to use performance marketing to its full potential through programmatic channels, according to a recent study.