COVID-19 Store Closures Force Brands, Retailers To Personalize Ads
- by Laurie Sullivan @lauriesullivan, July 14, 2020
COVID-19 has completely changed how brands advertise online. Personalization is more important than ever.
H&M can’t run the same ad in NYC and Miami due to the differences in the states' re-opening. A one-size-fits-all approach turns off customers, yet only 3% of brands today personalize across channels.
Consumer acceptance of …
