COVID-19 Store Closures Force Brands, Retailers To Personalize Ads

COVID-19 has completely changed how brands advertise online. Personalization is more important than ever.

H&M can’t run the same ad in NYC and Miami due to the differences in the states' re-opening. A one-size-fits-all approach turns off customers, yet only 3% of brands today personalize across channels.

Consumer acceptance of …

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