Auto Industry Forecast To Spend $11B On Local Advertising in 2019
- by Laurie Sullivan @lauriesullivan, March 6, 2019
Research released Wednesday shows that marketers in the automotive industry -- which consists of dealers, local dealer associations, and manufacturers -- remain one of the highest-spending categories in TV advertising, but the amount this industry segment spends on digital advertising continues to grow steadily.
Vertical search, a part of online advertising, …
