Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Data from the Nextdoor app has become a valuable tool for marketers looking to track real-time, local changes in consumer behavior. The data reveals consumers' spending habits and media consumption
preferences as well as environmental issues.
Most have used email to communicate during the crisis, but only a few have tried to reach doctors.
The CTIA reports Americans used 82% more mobile data in 2018 than the year before.
The all digital wireless carrier, Visible, developed a top to bottom approach for market infiltration via data and market research. The challenger brand's head of brand marketing, Pearl Servat, shares
with us how they leveraged a marketing mix of digital and traditional channels to introduce prospects to the brand at various touch points and drive consumers to its digital storefront. Learn how
Visibles repeatable & scalable marketing strategy is reshaping what meaningful experiential activations looks like for a digital-first brand.