Search results for "hyper local"

• Americans Value Local News Amid Shift To Digital
  A significant majority of U.S. adults said local news outlets were at least somewhat important to the well-being of their local community
  May 23, 2024  Tags: cmmr, hyper local, local media, news
• Impact Of AI On Local Search As Seen In The Data
  SOCi analyzed how generative AI tools answers and serves information about local queries. The test of complex searches included follow-up questions for platforms including Google AI Overview, Google Gemini, ChatGPT, Bing Copilot, Perplexity and Meta AI.
  May 21, 2024  Tags: advertising, chatbots, data, generative ai, hyper local, local media, local search, media buying, media measurement, natural language, research, search, tools
• Local Advertising To Remain Mostly Flat In 2023
  Borrell Research on Wednesday released data projecting that local advertising will experience growth of a mere 0.6% next year.
  November 9, 2022  Tags: ad buys, advertising, data, digital, forecast, hyper local, local media, media, media buying, research, search, small business, television, tv
• OTT Is Fastest-Growing Media Segment For Local Advertising
  OTT spending is forecast to exceed $2 billion -- drawing strength from multiple business verticals, including political advertising. From 2022-2026, OTT will grow at a 14.3% compounded annual growth rate, second to digital TV owned-and-operated streaming and website advertisements sold by local broadcast stations.
  October 3, 2022  Tags: advertising, automotive, ctv, digital, forecast, hyper local, local media, local search, media buying, ott, politics, programmatic, research, search, television, tv, video
• IBM's Weather Data Now Sold Through AWS Data Exchange
  IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on the Amazon Web Services (AWS) Data Exchange.
  January 7, 2022  Tags: advertising, amazon, analytics, apparel, data, data management, digital, hyper local, machine learning, pharma, research, search, weather
• Data Shows People On The Move And What It Means For Advertising
  Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations.
  June 16, 2021  Tags: advertising, digital, digital-out-of-home, hyper local, local media, local search, location-based, media buying, mpoutfront, out-of-home, radio, research, restaurants, retail, search, targeting, yelp
• Nextdoor Data Identifies Changes In Consumers' Habits
  Data from the Nextdoor app has become a valuable tool for marketers looking to track real-time, local changes in consumer behavior. The data reveals consumers' spending habits and media consumption preferences as well as environmental issues.
  May 12, 2021  Tags: ad targeting, apps, automotive, covid-19, data, data management, hyper local, local search, location-based, mobile, paid search, performance marketing, research, search, wireless
• Yelp, Zillow Analyze Digital Nomads
  Marketers targeting ads locally have a new type of reference tool. Yelp and Zillow announced a partnership Wednesday naming the top U.S. metro areas for digital nomads, as the prospect of permanent work-from-home agreements becomes more likely.
  April 28, 2021  Tags: ad targeting, advertising, brands, digital, entertainment, hyper local, local media, local search, paid search, real estate, research, restaurants, search
• How Media Buying Changed And What Performed Best In 2020
  At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates.
  January 8, 2021  Tags: addressable tv, advertising, agency, cable tv, digital, events, facebook, hyper local, instagram, local media, magazines, media buying, newspapers, ott, outdoor, radio, research, search, social media, television, youtube
• How Media Buying Changed And What Performed Best In 2020
  Local ad agencies typically work with larger and more sophisticated buyers that historically place their money with brand-building media. In 2020, that changed.
  December 24, 2020  Tags: advertising, agency, digital, facebook, hyper local, local media, media buying, ott, out-of-home, paid search, research, search, social media, television, tv
• Homegrown Marketing: The Hurdles To Localized Messaging
  Brands find it hard to scale multilocation marketing and maintain brand consistency, Forrester reports.
  September 3, 2020  Tags: email, hyper local, local media, local search, location-based, research, retail, search
• Google Search Data Challenges How People Trend Through COVID-19
  Search volume is a strong indicator of what people think and do, and several companies are tracking progress through Google Search. Volume is leaning toward out-of-home activities, although many keywords are trending down from the prior week, according to Robert W. Baird Analyst Colin Sebastian, who has been keeping an eye on trending keywords in Google search.
  August 24, 2020  Tags: covid-19, data, digital, economy, google, hyper local, keywords, local media, local search, out-of-home, research, restaurants, retail, search, travel
• Hyper-Local News Sites Fear For Their Future
  Three in four hyper-local, independent news sites fear they are at risk of having to close down over COVID-19, "Press Gazette" reports.
  March 30, 2020  Tags: covid-19, hyper local, local media, london, research, uk
• Uberall Expands U.S. Channel Partner Program For SMBs, Enterprises
  The channel partner program allows marketers to manage interactions per location in real-time on all digital platforms such as websites, mobile apps, store locators, search engines, maps, social media, and voice assistants. The expansion aims to grow the U.S. portion of Uberall's business.
  February 25, 2019  Tags: cloud computing, digital, europe, google, hyper local, local search, location-based, real-time, research, retail, search, uk
• Chick-fil-A: Caring For Customers Personally Through Email
  Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied around this: When you know someone's story, you can care for them personally.
  January 22, 2019  Tags: applications, database marketing, design, digital, email, engagement, geotargeting, hyper local, loyalty, mobile, personalization, qsr
• Walgreens Harnesses Local Touch To Raise Community Awareness
  Users could learn about a variety of Walgreens "Find Care Now" services, showing off its relevance to a broad demographic of users. Those who clicked through were directed to an information page.
  November 19, 2018  Tags: ad campaign, awards, awareness, brand marketing, digital, digital content, health care, hyper local, interactive, mobile, omma, omni-channel marketing, online, publishing, retail, video